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Tasmayee Laha Roy

Assistant Editor Of Storyboard18

Network18

Storyboard18 | As BharatPe faces heat, a look at how brands could tackle founder-led controversies

TRENDS

Storyboard18 | As BharatPe faces heat, a look at how brands could tackle founder-led controversies

BharatPe founder Ashneer Grover landed in trouble, as social media calls for a brand boycott over his alleged abusive call with a bank employee. Branding experts say founders should consider the company brand an extension of their public persona and behave accordingly.

Storyboard18 | Only 20% of our business comes from online channels: Colorbar's Samir Modi

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Storyboard18 | Only 20% of our business comes from online channels: Colorbar's Samir Modi

Samir Modi, founder and managing director, Colorbar Cosmetics, shares the company’s plans to go global and public, be more inclusive and go D2C.

Storyboard18 | Tata Group’s IPL masterstroke?

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Storyboard18 | Tata Group’s IPL masterstroke?

Tata Group is all set to replace Chinese mobile manufacturer Vivo as the Indian Premier League’s title sponsor in the 2022 season. We find out what’s in it for Tata and the full story behind Vivo’s exit.

Storyboard18 | Meta’s Ajit Mohan: "From the time we introduced Reels, it's just been a rocket ship"

TECHNOLOGY

Storyboard18 | Meta’s Ajit Mohan: "From the time we introduced Reels, it's just been a rocket ship"

Ajit Mohan, Managing Director, Meta India, on the big shift from offline to online in the last 18 months, new content czars, brand safety, the Reels rocketship and India’s role in building the metaverse.

Storyboard18 | New-age D2C brands are fuelling demand for product designers

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Storyboard18 | New-age D2C brands are fuelling demand for product designers

Indian product design sector that was catering to mostly international clients now has abundant business in India. Thanks to the growing Direct to Consumer (D2C) brand space and their focus on giving users a seamless interface.

Storyboard18 | NFTs & Brands: Is it the marketer’s shiny new toy?

TRENDS

Storyboard18 | NFTs & Brands: Is it the marketer’s shiny new toy?

Brands across sectors are getting into the NFT space - be it art, gaming, music, movies or even food. Buyer profile includes everyone from an investor to a collector. Experts suggest the NFT trend is here to stay.

Storyboard18 | After Nykaa IPO, Indian beauty industry looks at big boom in 2022

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Storyboard18 | After Nykaa IPO, Indian beauty industry looks at big boom in 2022

Nykaa's public market debut is only the beginning of the beauty and skin care sector boom in India. With focus on clean beauty, personalization and robust expansion plans, homegrown brands have big plans.

Storyboard18 | Celebrity couples often fail to lift brands. Can VicKat show a new way?

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Storyboard18 | Celebrity couples often fail to lift brands. Can VicKat show a new way?

Abhi-Ash, Saifeena and even Amitabh-Jaya - marketers say these power couples don't have the brand impact you'd expect. After the initial hype, VicKat may see the same fate, unless they flip the script.

Storyboard18 | Why brands are swaying to original music

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Storyboard18 | Why brands are swaying to original music

Brands across sectors like Auto, FMCG, gaming are tying up with music labels, making music an integral part of marketing playbooks.

Storyboard18 | Why brands took to esports and gaming to target Gen Z in 2021

BUSINESS

Storyboard18 | Why brands took to esports and gaming to target Gen Z in 2021

Brands targeting millennials and Gen Z users have all added gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands.  

Storyboard18 | Pandemic didn’t hurt sales of luxury brands in India. Here’s why

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Storyboard18 | Pandemic didn’t hurt sales of luxury brands in India. Here’s why

Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant throughout 2020 and pushed sales up in 2021.

Storyboard18 | ‘I can tell a story, and the moral of that story can be your product or service’: aiyyoshraddha

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Storyboard18 | ‘I can tell a story, and the moral of that story can be your product or service’: aiyyoshraddha

Bengaluru-based creator and internet sensation Shraddha Jain on influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more.

Storyboard18 | What can fix the brand crisis of consumer internet companies?

BUSINESS

Storyboard18 | What can fix the brand crisis of consumer internet companies?

Edtech, fintech and foodtech brands, especially, are facing increasing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?

Storyboard18 | Led by festivities and sporting events, October 21 saw 178 million seconds of advertising: BARC

TRENDS

Storyboard18 | Led by festivities and sporting events, October 21 saw 178 million seconds of advertising: BARC

Top 10 brands advertised in the festive period were Horlicks, Amazon, Dettol soaps, Harpic Power Plus 10X Max Clean, Clinic Plus shampoo, Lizol, Harpic Bathroom Cleaner, Lalithaa jewellery, Surf Excel Easy Wash and Boost.

Storyboard18 | Cryptocurrency platforms switch to GEC, news and gaming for advertising

BUSINESS

Storyboard18 | Cryptocurrency platforms switch to GEC, news and gaming for advertising

With the cricket season at en end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies

Storyboard18 | Is YouTube hiding Dislike count an attempt at cancelling ‘cancel culture'?

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Storyboard18 | Is YouTube hiding Dislike count an attempt at cancelling ‘cancel culture'?

Advertising executives say that the move - YouTube making dislike count private - will help prevent coordinated attacks against content, creators and brands.

Storyboard18 | Is India ready for an alternative meat movement?

BUSINESS

Storyboard18 | Is India ready for an alternative meat movement?

The emergence of plant-based meat brands in India indicate that there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?

Storyboard18 | Why are all the internet giants vying for IPL rights?

TRENDS

Storyboard18 | Why are all the internet giants vying for IPL rights?

Digital media rights of the Indian Premier League are up for grabs next month. Experts say the winner would hit jackpot in terms of advertising revenue and subscriber base expansion.

Storyboard18 | BharatPe to spend Rs200 crore on marketing initiatives

TRENDS

Storyboard18 | BharatPe to spend Rs200 crore on marketing initiatives

In an exclusive chat with Storyboard18, Suhail Sameer, CEO, BharatPe talks about the brand’s focus on sports, getting 200 influencers on board and marketing postpe in a way that redefines credit.

Storyboard18 | Behind Mankind's plans to take Prega News to rural markets

BUSINESS

Storyboard18 | Behind Mankind's plans to take Prega News to rural markets

The company shares how it’s gearing up to make a bigger regional play with a little help from influencers and an unplanned boost for the category.

Storyboard18 | Why BFSI brands are doubling down on financial literacy campaigns

BUSINESS

Storyboard18 | Why BFSI brands are doubling down on financial literacy campaigns

A deep dive into brands’ strategy as they turn to influencers and celebrities to drive awareness about financial literacy and capture younger audiences.

Storyboard18 | The Rise of the Influencer's Advocate

BUSINESS

Storyboard18 | The Rise of the Influencer's Advocate

As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation.  

Storyboard18 | From creative brief to brand boycott: Is advertising being rewired for an era of intolerance?

TRENDS

Storyboard18 | From creative brief to brand boycott: Is advertising being rewired for an era of intolerance?

Brands want to stick to a ‘safe’ narrative now and are scrapping progressive idea pitches out of fear of backlash. Is this the new normal?

Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts

TRENDS

Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts

Experts add newer brands and more local businesses will come on as advertisers, as the city-centric fanbase grows.

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