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Tasmayee Laha Roy

Assistant Editor Of Storyboard18

Network18

Storyboard18 | Why are Indian brands advertising in NYC's Times Square?

BUSINESS

Storyboard18 | Why are Indian brands advertising in NYC's Times Square?

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt

BUSINESS

Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt

Stakeholders in the online gaming ventures fear that 28% GST on revenue can make businesses unsustainable and drive away users from legitimate platforms.

Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?

TRENDS

Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?

Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.

Storyboard18 | NODWIN Gaming's marketing spends go over Rs50 crore in the last one year

TRENDS

Storyboard18 | NODWIN Gaming's marketing spends go over Rs50 crore in the last one year

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.

Storyboard18 | How brands are making the most of the modern avatar of sports fans

TRENDS

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.

Storyboard18 | Micro-transactions leading revenue stream for digital publishers

BUSINESS

Storyboard18 | Micro-transactions leading revenue stream for digital publishers

After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.

Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne

TRENDS

Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne

The first-standard student and gamer VivOne is being approached by brands every day. Here's a peek into the life of the young gamer.

Storyboard18 | IPL digital rights win will unlock the potential of Bharat market for Viacom18

BUSINESS

Storyboard18 | IPL digital rights win will unlock the potential of Bharat market for Viacom18

With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.

Storyboard18 - Stacks & Strategies | Why gaming companies are acquiring adtech firms and capabilities

BUSINESS

Storyboard18 - Stacks & Strategies | Why gaming companies are acquiring adtech firms and capabilities

More and more gaming companies in India are acquiring adtech firms or building capabilities to get hold of first-party data and offer better ROI to advertisers. Here's how it works.

Storyboard18 Exclusive: Esports ready for prime-time on Indian TV

BUSINESS

Storyboard18 Exclusive: Esports ready for prime-time on Indian TV

Star Sports will broadcast the Battle Ground Mobile India (BGMI) Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English. This is the first time a mainstream channel will televise an esports tournament in India.

Storyboard18 | ASCI launches guidelines on harmful gender stereotypes. But is it enough?

BUSINESS

Storyboard18 | ASCI launches guidelines on harmful gender stereotypes. But is it enough?

India's advertising regulator looked into more than 600 ads to put together the guideline. As they continue to keep the dialogue between the consumer, the brands and the body open on stereotyping or derogatory content, ASCI says more ads would come under the scanner for gender stereotyping.

Storyboard18 | FreshToHome plans a meaty year, gets Ranveer Singh to make it meatier

BUSINESS

Storyboard18 | FreshToHome plans a meaty year, gets Ranveer Singh to make it meatier

Meat and seafood e-commerce startup FreshToHome is planning to expand in India and abroad. Says signing Ranveer Singh as brand ambassador is the beginning of its growth plan for the year.

Storyboard18 | Ratings ‘critical’ for decision making: advertisers

TRENDS

Storyboard18 | Ratings ‘critical’ for decision making: advertisers

While a ‘no measurement, no advertising’ rule would not be a plausible idea for everyone, no ratings would be a huge deterrent, said advertisers on the ongoing dialogs about the latest ISA advisory.

Indian Society of Advertisers favours BARC ratings, hints at withdrawing support to channels opting out

BUSINESS

Indian Society of Advertisers favours BARC ratings, hints at withdrawing support to channels opting out

The society is said to have issued an advisory to members asking them to make an informed decision about supporting news broadcasters withdrawing from the BARC service

Storyboard18 × Just Sports | Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

TRENDS

Storyboard18 × Just Sports | Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.

Storyboard18 | Is sports pushing Bollywood out of the marketing spotlight?

TRENDS

Storyboard18 | Is sports pushing Bollywood out of the marketing spotlight?

Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.

Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?

TRENDS

Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?

More marketers are taking an inclusive approach when it comes to sports marketing. Badminton, kabaddi, kho kho, and handball and even yoga are grabbing the marketers’ attention.

Storyboard18 x Just Sports | Why esports and gaming firms went on an IPL marketing overdrive

BUSINESS

Storyboard18 x Just Sports | Why esports and gaming firms went on an IPL marketing overdrive

In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season

Storyboard18 | upGrad's Arjun Mohan: Post-appraisal season is a great time for us to start talking to our customers

BUSINESS

Storyboard18 | upGrad's Arjun Mohan: Post-appraisal season is a great time for us to start talking to our customers

upGrad CEO Arjun Mohan on timing the edtech brand's campaigns to coincide with appraisal time, moving to the next phase with vertical-based marketing and more.

Storyboard18 | Sameer Barde of E-gaming Federation: Central regulation is the need of the hour

TECHNOLOGY

Storyboard18 | Sameer Barde of E-gaming Federation: Central regulation is the need of the hour

Sameer Barde, CEO, e-Gaming Federation, on ongoing talks with the Central and state governments around regulation, the futility of banning gaming and the revenue potential for both operators and the government.

Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes

TRENDS

Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes

Untouched by the pandemic, sneaker culture in India is on a rapid growth trajectory. From customizing sneakers to reselling limited pairs at a 10x mark-up, the sneaker business in the country is lacing up.

Storyboard18 | Be ready to learn, unlearn and relearn: BYJU’s Atit Mehta

TRENDS

Storyboard18 | Be ready to learn, unlearn and relearn: BYJU’s Atit Mehta

Storyboard18 Marketing Recoded: Atit Mehta, head of marketing, BYJU'S, sums up the great challenge for marketing folks today when he says that it will take a lifetime for marketers to learn what their consumers really want.

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

TRENDS

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

Creators in India are taking baby steps to explore opportunities that come with creating their own NFT. They are not just a monetization option but also create assets in terms of exclusive access and value adds for fans.

Storyboard18 | Impact of scandals on real and notional value of brands

BUSINESS

Storyboard18 | Impact of scandals on real and notional value of brands

Controversies surrounding fintech startup BharatPe and its handling of the crisis is one for the books. Perhaps filed under the chapter ‘What not to do’.

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