2025 Belongs to the Big Screen: PVR INOX transforms cinemas into brand launchpads

In 2025, the magic of cinema is back —bigger, bolder, and louder. With a massive slate of long-awaited Bollywood, Hollywood, and regional blockbusters coming out this year, PVR INOX, India's largest and most premium cinema chain, is poised to deliver a record-breaking year at the movies.

From franchise favourites and star-driven blockbusters to high-concept storytelling, the year 2025 promises to be one of the most exciting years in cinematic entertainment.

Brands are taking note

As Indian cinema enters a high-footfall year, with over 180 million customers set to pass through the doors, marketers from all sectors are embracing the unrivaled exposure, discriminating audience, and premium interaction that theaters provide.

With customers flocking in and the big screen dominating the cultural discourse, PVR INOX is seeing an increase in interest from national, regional, and worldwide companies looking to reach their target audience in an immersive, distraction-free environment.

This transition occurs at a time when India is seeing a renaissance of shared, out-of-home cultural experiences.

Building on this momentum, PVR INOX plans to improve the cinematic experience in 2025—not just through a great movie roster, but also by redefining the theatre as a lively cultural hub.

From exhilarating LIVE sports screenings and soul-stirring music concerts to laugh-out-loud stand-up comedy events and a selected schedule of classic re-releases, fans can expect a diverse range of experiences that go well beyond typical movie-going."

"“2025 is going to be a landmark year for both cinema and cinema advertising,” said Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd.

“With our premium formats, robust pipeline of content, and highly attentive and discerning audiences, cinemas today are one of the most outcome-driven and emotionally resonant platforms for brand storytelling. We’re seeing strong momentum from brands from various sectors, especially newer categories that are joining in with innovative campaigns designed specifically for the theatrical experience.”

Fintech, FMCG, consumer durables, consumer electronics, car, retail, fashion & lifestyle, gaming, and even new tech and D2C firms are increasingly utilizing cinema advertising, realizing its ability to generate trust, visibility, and emotional connection on a large scale.

From high-octane Hindi films like Raid 2, Sitaare Zameen Par, War 2, Housefull 5, and Baaghi 4 to worldwide blockbusters like Mission: Impossible - The Final Reckoning, Jurassic World: Rebirth, and Avatar:

The cinema schedule is jam-packed with material that is sure to draw large crowds. Regional cinema is also gaining popularity, with films like as Thug Life, Kantara Chapter 1, Raja Saab, Toxic, and Thalapathy predicted to transcend language and geography.

For advertisers, this surge in theatrical engagement offers a rare opportunity: access to a mass-premium audience with time, intent, and attention.

With a high dwell time in a captive environment, cinemas provide brands with maximum impact, without the clutter of digital or traditional media.

PVR INOX is also amplifying its B2B outreach through strategic industry engagement, showcasing campaign effectiveness and innovation in cinema advertising across forums, seminars, and case studies.

With India's top performers returning to the big screen and consumers demanding deeper, more shared entertainment experiences, 2025 is poised to revolutionize cinema – not only as entertainment, but as a high-value advertising platform.

This is more than simply the comeback of blockbusters; it is the return of brand power on the big screen.