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Why FMCG, two-wheeler & tractor sectors are hoping for a normal monsoon

As the pandemic eats into India Inc’s top & bottom line growth, the Met department’s prediction of a normal rainfall has provided the much-needed proverbial light at the end of the tunnel. A normal rainfall would mean a good harvest translating into a higher rural income which, in turn, would spike up the demand for consumer goods, two-wheelers and tractors and a host of other industries.


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