Bollywood superstar Akshay Kumar has raised concerns after a deepfake video of him promoting a gaming application surfaced on the internet, last year.
Sources close to the 56-year-old actor said that he was "deeply upset" and had informed his team to deal with the issue with all available legal options.
"He is deeply upset at having his identity misused and has instructed his team to deal with this matter using all legal remedies available," sources said.
Sources also said that the actor had never indulged in promotions of any kind and his identity was being misused for false advertising.
"The actor has never indulged in promotions of any such activity. The source of this video is being looked into and legal action is underway for misusing the actor's identity for false advertising," sources said.
In an old video shared on X (formerly Twitter), the actor could be seen promoting a gaming application and urging users to download the application.
"Do you like to play too? I advice you to download this application and try the aviator game. This is the popular slot all over the world that everyone plays here. We are not playing against the casino but against other players," Kumar could be heard in the video.
dear @akshaykumar sir
this is a matter of concern when #deepfake videos are circulating over social media & misleading people
Needs timely & harsh action pic.twitter.com/Qj1IA151ji— Puneet (@iampuneet_07) November 8, 2023
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