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Ather Energy shelves electric motorcycle plans as COVID-19 disrupts ride

The start-up aims to focus on strengthening its existing line-up instead. The pandemic has also disrupted its expansion into eight cities. Once that happens, Ather plans to roll out the 450X, India’s most expensive electric scooter, in these markets, with deliveries beginning in November

September 08, 2020 / 09:54 AM IST
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The disruption caused by COVID-19 has forced Ather Energy, the Hero MotoCorp-backed electric scooter maker, to abandon its plans of developing an electric motorcycle and instead focus on strengthening its existing product line-up.

The Bengaluru-based start-up had set its sights on the electric motorcycle segment, which was a natural progression after it had launched three electric scooters over the last seven years.

In an earlier interaction with Moneycontrol, Ather’s Chief Business Officer Ravneet Phokela had spoken about the company’s plans to enter the electric motorcycle segment. But with market expansion and the setting up of a new plant getting priority, Ather has put its electric motorcycle ambitions on the backburner.

Bird in the hand approach