The disruption caused by COVID-19 has forced Ather Energy, the Hero MotoCorp-backed electric scooter maker, to abandon its plans of developing an electric motorcycle and instead focus on strengthening its existing product line-up.
The Bengaluru-based start-up had set its sights on the electric motorcycle segment, which was a natural progression after it had launched three electric scooters over the last seven years.
In an earlier interaction with Moneycontrol, Ather’s Chief Business Officer Ravneet Phokela had spoken about the company’s plans to enter the electric motorcycle segment. But with market expansion and the setting up of a new plant getting priority, Ather has put its electric motorcycle ambitions on the backburner.
Bird in the hand approach