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  • Storyboard18 | Kashmir Day posts force global brands to rethink local messaging Feb 09, 2022 07:12 PM IST

    Storyboard18 | Kashmir Day posts force global brands to rethink local messaging

    Apologies, clarifications and explanations were on the agenda for brands that faced the heat from netizens after Kashmir Day posts from their respective Pakistan handles popped up on social media.

  • How AI is improving education, healthcare and farming in India Dec 28, 2021 12:10 PM IST

    How AI is improving education, healthcare and farming in India

    From preventing blindness to helping children read to forecasting floods, AI has come a long way from the specialised labs where it emerged, here’s how it is reshaping lives in India

  • Build To Last | ITC’s approach to building enduring & endearing brands Dec 18, 2021 08:38 AM IST

    Build To Last | ITC’s approach to building enduring & endearing brands

    Storyboard18's special series Build To Last hosted by Raja Rajamannar, Global CMO and President - Healthcare Business, Mastercard, helps us decode new realities and the power of Brand in building enduring Indian companies. In this episode, Rajamannar chats with Indian FMCG major ITC's chief executive - personal care division, Sameer Satpathy. Tune in to know more about the legacy Indian company's approach to building enduring and endearing brands in increasingly complex times.

  • Storyboard18 | Ads parody ads: How does it work? Nov 25, 2021 11:14 AM IST

    Storyboard18 | Ads parody ads: How does it work?

    They aren’t exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing other brands' ads. The question is, who is laughing?

  • Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer Nov 22, 2021 01:05 PM IST

    Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer

    Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.

  • Storyboard18 | How global advertising business reviews affect agencies in local markets Nov 12, 2021 12:38 PM IST

    Storyboard18 | How global advertising business reviews affect agencies in local markets

    With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today. 

  • Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why Nov 04, 2021 10:50 AM IST

    Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why

    Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés. 

  • Storyboard18 | How well do festive ads really work? Nov 03, 2021 03:47 PM IST

    Storyboard18 | How well do festive ads really work?

    A quick view of YouGov’s report on what consumers think about festive ads, the category ads they recall, and new-normal shopper behaviour.

  • Storyboard18 | The Rise of the Influencer's Advocate Nov 03, 2021 07:53 AM IST

    Storyboard18 | The Rise of the Influencer's Advocate

    As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation.  

  • Storyboard18 | Is the House of Zuck strong enough? Nov 02, 2021 10:58 AM IST

    Storyboard18 | Is the House of Zuck strong enough?

    By changing the brand architecture to a House of Brands model, Mark Zuckerberg has effectively compartmentalized Facebook and saved his own career.

  • Storyboard18 | From creative brief to brand boycott: Is advertising being rewired for an era of intolerance? Nov 02, 2021 10:43 AM IST

    Storyboard18 | From creative brief to brand boycott: Is advertising being rewired for an era of intolerance?

    Brands want to stick to a ‘safe’ narrative now and are scrapping progressive idea pitches out of fear of backlash. Is this the new normal?

  • Storyboard18 | Prasoon Joshi: Tough times are a test of relationships, the not-so-great ones do not survive Nov 02, 2021 09:50 AM IST

    Storyboard18 | Prasoon Joshi: Tough times are a test of relationships, the not-so-great ones do not survive

    Straight off a major win at the Effies Awards, McCann Worldgroup’s Prasoon Joshi shares his quick take on creativity and client-agency relationships in a post-pandemic era.

  • Introducing Storyboard18 —the beginning of a new journey Nov 01, 2021 08:01 AM IST

    Introducing Storyboard18 —the beginning of a new journey

    Network18's flagship platform focussed on brands and the A&M community has a refreshed identity.   

  • Storyboard | Star Sports keeps 10-15% inventory for T20 World Cup finals Oct 31, 2021 11:01 AM IST

    Storyboard | Star Sports keeps 10-15% inventory for T20 World Cup finals

    If India makes it to the final of the 2021 ICC T20 World Cup, brands will have to shell out more than what they spend for premium inventory of an India-Pak match.

  • Storyboard | How Nykaa captured the online beauty market in India pre IPO Oct 31, 2021 08:59 AM IST

    Storyboard | How Nykaa captured the online beauty market in India pre IPO

    A deep dive into online beauty and fashion retailer Nykaa's marketing strategy. Part of its secret sauce is 3,055 social media influencers.

  • Storyboard | Facebook’s brand Meta-morphosis is not a quick fix Oct 29, 2021 02:43 PM IST

    Storyboard | Facebook’s brand Meta-morphosis is not a quick fix

    Facebook / Meta is focusing on its future growth plans rather than getting its house in order, say experts who think the change will not impact the company’s individual brands.

  • Storyboard | Why and how Facebook became Meta Oct 29, 2021 11:59 AM IST

    Storyboard | Why and how Facebook became Meta

    Facebook's name change comes at a time when the company is battling severe criticism over its algorithmic and content decisions. Here’s an account of the reasons that led to the change.

  • Storyboard | Subhash Kamath re-elected as ASCI chairman Oct 28, 2021 08:22 PM IST

    Storyboard | Subhash Kamath re-elected as ASCI chairman

    The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.

  • Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts Oct 28, 2021 11:08 AM IST

    Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts

    Experts add newer brands and more local businesses will come on as advertisers, as the city-centric fanbase grows.

  • Storyboard | McDonald’s is going gourmet and focusing on ‘happy memories’. Here's why Oct 27, 2021 11:49 AM IST

    Storyboard | McDonald’s is going gourmet and focusing on ‘happy memories’. Here's why

    Arvind R.P., director - marketing and communications, McDonald’s India West and South, on McDonald’s completing 25 years in India and what lies ahead for the fast food giant.

  • Storyboard | A privacy-led tsunami of change that CMOs need to survive Oct 27, 2021 11:39 AM IST

    Storyboard | A privacy-led tsunami of change that CMOs need to survive

    The changes to digital advertising can only be survived by a willingness to change, unlearn and relearn.

  • Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses Oct 26, 2021 11:57 AM IST

    Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses

    With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.

  • Storyboard | Diwali ads: It's that time of the year Oct 26, 2021 11:21 AM IST

    Storyboard | Diwali ads: It's that time of the year

    Brace yourself for a national outbreak of lump-in-the-throat advertising.

  • Storyboard | Society is more conscious and responsible: Hrithik Roshan on rules of brand endorsements Oct 25, 2021 01:43 PM IST

    Storyboard | Society is more conscious and responsible: Hrithik Roshan on rules of brand endorsements

    In an exclusive chat with Storyboard, Hrithik Roshan talks about his decade-old association with Rado, the changing rules of celebrity brand endorsements and his checklist.

  • Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy Oct 24, 2021 12:00 PM IST

    Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy

    The cheeky humour in Star Sports' 'Mauka Mauka' campaign has resonated with fans online, with the latest ad garnering over 1.7 million YouTube views.

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