Oct 15, 2021 01:33 PM IST
Mark Penn, chairman and CEO, Stagwell, and Ashish Khazanchi, managing partner, Enormous, on their plans for the India market and their views on the big ad holding companies.
- Oct 14, 2021 01:28 PM IST
Shubhranshu Singh joins the Tata Group from Royal Enfield, where he was global brand and marketing head.
- Oct 14, 2021 12:36 PM IST
redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.
- Oct 13, 2021 05:01 PM IST
How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.
- Oct 13, 2021 10:35 AM IST
While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.
- Oct 12, 2021 02:31 PM IST
Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.
- Oct 11, 2021 08:03 AM IST
Advertising executives' pick of iconic ads that should make a comeback, as a remake or just as they are.
- Oct 10, 2021 04:23 PM IST
The recent controversy around his son has put brand Shah Rukh Khan in a spot, jeopardizing the actor's brand associations. But experts are calling it a ‘temporary disassociation’.
- Oct 09, 2021 07:46 AM IST
Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to the Tata Group.
- Oct 08, 2021 05:49 PM IST
Time was when every middle-class home in India proudly displayed a little Maharajah curio in their living room showcases. Will we see that again with Air India's return to the Tata Group?
- Oct 07, 2021 02:37 PM IST
EVs, financial services, FMCG and direct-to-consumer markets are most likely to lead the march of the rich, says Junaid
- Oct 06, 2021 02:41 PM IST
Air India, Tata and HTA – advertising veterans share stories of working on the iconic brand in its golden age.
- Oct 05, 2021 11:58 AM IST
With a surge in gaming and esports in India, brands have dialed up advertising to boost reach and popularise new offerings.
- Oct 03, 2021 09:38 AM IST
A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.
- Oct 02, 2021 06:59 PM IST
Alongside regular funding benefits, marketing heads suggest how celebrity involvement sometimes pushes the overall valuation of the brand. But there's also a downside.
- Oct 02, 2021 11:06 AM IST
Leading e-commerce companies to spend over Rs 250 crore on ad blitz to promote festive sales.
- Sep 28, 2021 12:02 PM IST
Decoding how crypto exchanges are using mainstream and social media to fuel the crypto craze among more seasoned and young investors.
- Sep 26, 2021 02:16 PM IST
007 and his chemistry with brands return with the 25th James Bond film 'No Time To Die'. Here's a breakdown of how marketers bond with the secret and suave agent.
- Sep 25, 2021 03:28 PM IST
Most emerging billion-dollar ideas are old and have been copied/transformed/combined or bent/broken/blended by those who can see patterns and make something unique out of it.
- Sep 24, 2021 10:57 PM IST
Apart from India, the SEC order also documents other schemes and internal accounting control deficiencies related to WPP's subsidiaries in China, Brazil, and Peru. The issues relate to a period between 2013 and 2018.
- Sep 24, 2021 09:13 PM IST
Madison World Chairman Sam Balsara on his outlook for the festive quarter. Plus, his views on the week’s mega merger.
- Sep 24, 2021 11:31 AM IST
In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice-president – marketing, shares the telehealth company’s goals for the new campaign as it expands into the secondary care market.
- Sep 23, 2021 01:41 PM IST
Decoding the changing dynamics in the media and entertainment industry, and the implications for advertisers.
- Sep 22, 2021 07:10 AM IST
‘Advertising Advice’ service has an expert panel that offers non-binding advice, at a pre-production stage, on claims and depictions in ads.
- Sep 21, 2021 05:07 PM IST
The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.