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  • Storyboard | ‘Big 4’ ad holding companies got too big: Stagwell’s Mark Penn Oct 15, 2021 01:33 PM IST

    Storyboard | ‘Big 4’ ad holding companies got too big: Stagwell’s Mark Penn

    Mark Penn, chairman and CEO, Stagwell, and Ashish Khazanchi, managing partner, Enormous, on their plans for the India market and their views on the big ad holding companies.

  • Storyboard | Tata Motors appoints Shubhranshu Singh as VP Marketing - domestic and IB Oct 14, 2021 01:28 PM IST

    Storyboard | Tata Motors appoints Shubhranshu Singh as VP Marketing - domestic and IB

    Shubhranshu Singh joins the Tata Group from Royal Enfield, where he was global brand and marketing head.

  • Storyboard | redBus gets a post-pandemic boost from smaller cities and towns Oct 14, 2021 12:36 PM IST

    Storyboard | redBus gets a post-pandemic boost from smaller cities and towns

    redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.

  • Storyboard | IPL and T20 World Cup are the starters this festive season Oct 13, 2021 05:01 PM IST

    Storyboard | IPL and T20 World Cup are the starters this festive season

    How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.

  • Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations Oct 13, 2021 10:35 AM IST

    Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

    While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.

  • Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja Oct 12, 2021 02:31 PM IST

    Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja

    Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.

  • Storyboard | The great Indian ad reimagined Oct 11, 2021 08:03 AM IST

    Storyboard | The great Indian ad reimagined

    Advertising executives' pick of iconic ads that should make a comeback, as a remake or just as they are. 

  • Shah Rukh Khan and Byju's: What do brands do when their ambassador is in firing line? Oct 10, 2021 04:23 PM IST

    Shah Rukh Khan and Byju's: What do brands do when their ambassador is in firing line?

    The recent controversy around his son has put brand Shah Rukh Khan in a spot, jeopardizing the actor's brand associations. But experts are calling it a ‘temporary disassociation’.

  • Storyboard | Brand Air India 2.0 ready to fly?​ Oct 09, 2021 07:46 AM IST

    Storyboard | Brand Air India 2.0 ready to fly?​

    Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to the Tata Group.

  • Storyboard | A rebirth for Air India and its Maharajah? Oct 08, 2021 05:49 PM IST

    Storyboard | A rebirth for Air India and its Maharajah?

    Time was when every middle-class home in India proudly displayed a little Maharajah curio in their living room showcases. Will we see that again with Air India's return to the Tata Group?

  • India expected to have at least 500 billionaires in 5 years, says Hurun India founder Anas Junaid Oct 07, 2021 02:37 PM IST

    India expected to have at least 500 billionaires in 5 years, says Hurun India founder Anas Junaid

    EVs, financial services, FMCG and direct-to-consumer markets are most likely to lead the march of the rich, says Junaid

  • Storyboard | Who knew that Air India’s Maharajah was born on the corner of a letterhead? Oct 06, 2021 02:41 PM IST

    Storyboard | Who knew that Air India’s Maharajah was born on the corner of a letterhead?

    Air India, Tata and HTA – advertising veterans share stories of working on the iconic brand in its golden age.

  • Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021 Oct 05, 2021 11:58 AM IST

    Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021

    With a surge in gaming and esports in India, brands have dialed up advertising to boost reach and popularise new offerings.

  • Storyboard | Decoding the after-effect of an IPO on a consumer brand Oct 03, 2021 09:38 AM IST

    Storyboard | Decoding the after-effect of an IPO on a consumer brand

    A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.

  • Storyboard | What happens when celebrity brand endorsers turn investors? Oct 02, 2021 06:59 PM IST

    Storyboard | What happens when celebrity brand endorsers turn investors?

    Alongside regular funding benefits, marketing heads suggest how celebrity involvement sometimes pushes the overall valuation of the brand. But there's also a downside. 

  • Storyboard | E-commerce companies’ festive ad battle plans revealed Oct 02, 2021 11:06 AM IST

    Storyboard | E-commerce companies’ festive ad battle plans revealed

    Leading e-commerce companies to spend over Rs 250 crore on ad blitz to promote festive sales.

  • Storyboard | Dive into the seductive world of crypto advertising Sep 28, 2021 12:02 PM IST

    Storyboard | Dive into the seductive world of crypto advertising

    Decoding how crypto exchanges are using mainstream and social media to fuel the crypto craze among more seasoned and young investors.

  • Storyboard | Marketing 007: How James Bond has shaken & stirred brand business Sep 26, 2021 02:16 PM IST

    Storyboard | Marketing 007: How James Bond has shaken & stirred brand business

    007 and his chemistry with brands return with the 25th James Bond film 'No Time To Die'. Here's a breakdown of how marketers bond with the secret and suave agent. 

  • Storyboard | To find creative innovation, remix the past Sep 25, 2021 03:28 PM IST

    Storyboard | To find creative innovation, remix the past

    Most emerging billion-dollar ideas are old and have been copied/transformed/combined or bent/broken/blended by those who can see patterns and make something unique out of it.

  • Storyboard | WPP fined for bribery-related scheme in India by US regulator Sep 24, 2021 10:57 PM IST

    Storyboard | WPP fined for bribery-related scheme in India by US regulator

    Apart from India, the SEC order also documents other schemes and internal accounting control deficiencies related to WPP's subsidiaries in China, Brazil, and Peru. The issues relate to a period between 2013 and 2018.

  • Storyboard | Festive season and cricket fever aid recovery in advertising Sep 24, 2021 09:13 PM IST

    Storyboard | Festive season and cricket fever aid recovery in advertising

    Madison World Chairman Sam Balsara on his outlook for the festive quarter. Plus, his views on the week’s mega merger.

  • Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why Sep 24, 2021 11:31 AM IST

    Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why

    In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice-president – marketing, shares the telehealth company’s goals for the new campaign as it expands into the secondary care market.

  • Storyboard | The Indian premier M&E league Sep 23, 2021 01:41 PM IST

    Storyboard | The Indian premier M&E league

    Decoding the changing dynamics in the media and entertainment industry, and the implications for advertisers.

  • Storyboard | How ASCI hopes to prevent brands from violating the ad code Sep 22, 2021 07:10 AM IST

    Storyboard | How ASCI hopes to prevent brands from violating the ad code

    ‘Advertising Advice’ service has an expert panel that offers non-binding advice, at a pre-production stage, on claims and depictions in ads.

  • Storyboard | Meesho signals its move into e-commerce big leagues with an ad Sep 21, 2021 05:07 PM IST

    Storyboard | Meesho signals its move into e-commerce big leagues with an ad

    The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.

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