-
February 09, 2022 07:51 PM IST Apologies, clarifications and explanations were on the agenda for brands that faced the heat from netizens after Kashmir Day posts from their respective Pakistan handles popped up on social media.
-
December 28, 2021 12:10 PM IST From preventing blindness to helping children read to forecasting floods, AI has come a long way from the specialised labs where it emerged, here’s how it is reshaping lives in India
- December 18, 2021 08:52 AM IST
Storyboard18's special series Build To Last hosted by Raja Rajamannar, Global CMO and President - Healthcare Business, Mastercard, helps us decode new realities and the power of Brand in building enduring Indian companies. In this episode, Rajamannar chats with Indian FMCG major ITC's chief executive - personal care division, Sameer Satpathy. Tune in to know more about the legacy Indian company's approach to building enduring and endearing brands in increasingly complex times.
- November 25, 2021 01:15 PM IST
They aren’t exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing other brands' ads. The question is, who is laughing?
- November 22, 2021 01:14 PM IST
Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.
- November 12, 2021 06:06 PM IST
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today.
- November 04, 2021 10:50 AM IST
Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés.
- November 03, 2021 07:07 PM IST
A quick view of YouGov’s report on what consumers think about festive ads, the category ads they recall, and new-normal shopper behaviour.
- November 03, 2021 07:53 AM IST
As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation.
- November 02, 2021 11:20 AM IST
By changing the brand architecture to a House of Brands model, Mark Zuckerberg has effectively compartmentalized Facebook and saved his own career.
- November 02, 2021 10:43 AM IST
Brands want to stick to a ‘safe’ narrative now and are scrapping progressive idea pitches out of fear of backlash. Is this the new normal?
- November 02, 2021 09:52 AM IST
Straight off a major win at the Effies Awards, McCann Worldgroup’s Prasoon Joshi shares his quick take on creativity and client-agency relationships in a post-pandemic era.
- November 01, 2021 08:01 AM IST
Network18's flagship platform focussed on brands and the A&M community has a refreshed identity.
- October 31, 2021 11:18 AM IST
If India makes it to the final of the 2021 ICC T20 World Cup, brands will have to shell out more than what they spend for premium inventory of an India-Pak match.
- October 31, 2021 09:42 AM IST
A deep dive into online beauty and fashion retailer Nykaa's marketing strategy. Part of its secret sauce is 3,055 social media influencers.
- October 29, 2021 02:54 PM IST
Facebook / Meta is focusing on its future growth plans rather than getting its house in order, say experts who think the change will not impact the company’s individual brands.
- December 21, 2021 02:52 PM IST
Facebook's name change comes at a time when the company is battling severe criticism over its algorithmic and content decisions. Here’s an account of the reasons that led to the change.
- October 28, 2021 08:22 PM IST
The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.
- October 28, 2021 11:15 AM IST
Experts add newer brands and more local businesses will come on as advertisers, as the city-centric fanbase grows.
- October 27, 2021 12:09 PM IST
Arvind R.P., director - marketing and communications, McDonald’s India West and South, on McDonald’s completing 25 years in India and what lies ahead for the fast food giant.
- October 27, 2021 11:39 AM IST
The changes to digital advertising can only be survived by a willingness to change, unlearn and relearn.
- October 26, 2021 12:31 PM IST
With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.
- October 26, 2021 11:40 AM IST
Brace yourself for a national outbreak of lump-in-the-throat advertising.
- October 25, 2021 06:39 PM IST
In an exclusive chat with Storyboard, Hrithik Roshan talks about his decade-old association with Rado, the changing rules of celebrity brand endorsements and his checklist.
- October 24, 2021 12:05 PM IST
The cheeky humour in Star Sports' 'Mauka Mauka' campaign has resonated with fans online, with the latest ad garnering over 1.7 million YouTube views.
