This week on Storyboard, Tim Mahoney, Chief Marketing Officer global at Chevrolet discusses the brand's aggressive plans for India. Scott Kronick President & CEO of Ogilvy PR, Asia Pacific talks about the changes in the industry. Also, take a look at how Amazon is celebrating endless love this Valentine‘s Day.
Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.
Storyboard speaks to Troy Ruhanen, the global president and chief executive officer of TBWA about business, talent and technology, to award-winning playwright, author, and Worldwide Creative Director of TBWA John Hunt on challenges in the business and also finds out who won it big at Effie Awards 2015.
Rohit Ohri, group chairman and CEO of FCB Ulka speaks to Storyboard Editor Anant Rangaswami on his plans for the agency's growth, on how he views the changes in the global advertising business and on his thoughts on dealing with the challenges that come with these changes.
This week Storyboard showcases - Coca Cola gets students to provide solutions to the business challenges faced by the company; Thumbs Up urges the consumers to be 'Toofani' and Cigna TTK Health Insurance is attempting to build a meaningful relationship with consumers.
In the New Year special episode of Storyboard, take a look at the compilation of some interesting conversations Storyboard had during the year 2015 from the biggest names in the business.
It is going to be New Year in less than two weeks time and all of us are looking forward to an exciting year ahead. 2015 has been an action-packed year and team Storyboard has been a part of all the action. In this special episode we have compiled a list of interactions that we thought could be interesting for you to watch.
We are coming to the end of the year and it has been a fantastic year for Storyboard. Last year Storyboard has had a very interesting assortment of famous faces and celebrities on the show ranging from Amitabh Bacchan to Karan Johar, Kangana Ranaut to Superwoman Lilly Singh.
Watch Zenith Optimedia reveals a few key mobile marketing trends to watch out for.
This week Storyboard showcases - A] After Kona Kona Kotak, it's now Phone Phone Mein Kotak; B] Mindshare's Fulcrum and Hindustan Unilever celebrate two decades of partnership in India; C] who won it big at Envie Awards this year and D] Nestle celebrates its marathon run of 100 years in India with Fauja Singh.
This week on Storyboard, Hindustan Unilever's (HUL's) Lifebuoy launches the next stage of 'help a child reach 5'.
On the storyboard this week watch how Messi is steering Tata motors and we have Storyboard editor Anant Rangaswami in conversation with Mayank Pareek, President of its Passenger Vehicle Business unit in Tata Motors.
On storyboard this week two brands breakthrough the clutter during Diwali, Kangana Ranaut speaks to Storyboard on Tata Sky's brand endorsement and many more and FCB Global CEO Carter Murray speaks about the changes that we will see at his agency.
This week on Storyboard, watch Paritosh Joshi, Principal - Provocateur Advisory, BARC India in conversation with Storyboard Editor Anant Rangaswami on how BARC puts television audience measurement into perspective.
Why did we see horrible print advertisements from e-commerce players last week, as the battle began to grab the share of consumers' pockets this festive season? Storyboard Editor Anant Rangaswami discusses this with Arun Iyer, COO, Lowe Lintas, Sukesh Nayak, Executive Creative Director, Ogilvy India and Swapan Seth, Chairman at Equus Red Cell.
Storyboard this week showcases A] Piyush Pandey launches his book Pandeymonium in Mumbai; B] Exclusive preview McDonals McSpicy and C] Publicis' Bobby Pawar talks to us about the new much talked about campaign for Gujarat Ambuja Cement.
Storyboard Editor Anant Rangaswami talks to Amitabh Bachchan, Actor and Sanjay Gupta, COO, Star India on the sidelines of the launch of a new programme of Star TV.
This week on Storyboard, Royal Enfield's Rudratej Singh speaks to CNBC-TV18‘s Anant Rangaswami about the biking brand's new aggressive avatar.
Today‘s episode comes from Kyoorius Designyatra Goa where Storyboard Editor Anant Rangaswami caught up with Author Dave Trott and Laura Bambach, Creative Partner, Mr President to understand why is it important to get into trouble.
This week on Storyboard Nestle India‘s MD Suresh Narayanan talks about the marketing and the communication challenges faced by Maggi.
Watch accompanying videos of Storyboard which focuses on what is happening in advertising in Kolkata.
Watch Storyboard Editor Anant Rangaswami talks to a panel of three eminent designers - Lulu Raghavan, MD of Landor, Prasanna Sankhe, Co-Founder & Creative Head of Hyphen and Lucy Unger, MD of Brand Union.
Storyboard editor Anant Rangaswami talks to Ranbir Kapoor about his association with Renault, about the roles and responsibilities of a brand ambassador and how he measures whether his association has been good or bad.
CNBC-TV18‘s Anant Rangaswami talks to Srinivasan Swamy, Chairman and MD at RK Swamy BBDO, Alexander Zachariah, Creative Director at Rubecon Communications and Kartik Iyer, Co-founder and CEO at Happy Creative Services on what is happening to the advertising agency business in Chennai.
Watch a panel of experts discuss why new brands are not being born in Chennai on this episode of Storyboard.