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In this episode of Storyboard, B Bonin Bough, Chief Media & E-Commerce Officer, Mondelez International, shared his views with CNBC-TV18's Shibani Gharat about the significance of e-commerce to the organisation and the future of data, messaging and e-commerce, on the sidelines of Cannes Lions.
In this episode of Storyboard, Josep Montserrat, CEO-Global at Kantar Worldpanel and K Ramakrishnan, Country Head at IMRB Kantar Worldpanel shared their views with CNBC-TV18‘s Anant Rangaswami on what is happening to the consumer globally and why reach is getting more important than loyalty.
On Storyboard this week we have - IndusInd Bank launches 'Fingerprint Banking' and now Farhan Akhtar doesn‘t have to remember complicated passwords. Zee Entertainment Enterprises re-launches ditto TV.
Watch the interview of Martin Sorrell, Founder &CEO of WPP with Shibani Gharat on CNBC-TV18, in which he shared his views on the domino effect of Brexit and his experience at Cannes Lions 2016.
It was an interesting bunch of Grand Prix winners this year, at Cannes Lions 2016, picked by the jury -- a few winners were expected and some of them raised a few eyebrows.
In the special episode of Storyboard, find out which of India‘s agencies got the metals in Cannes Lion 2016.
Storyboard‘s Shibani Gharat is an exclusive conversation with Sir John Hegarty, Founder and Creative at BBH where he spoke about technology versus creativity and how Cannes is losing its creativity.
In an interview to CNBC-TV18's Shibani Gharat, Raj Kamble, Founder & CCO of Famous Innovations & Nakul Chopra, CEO of Publicis South Asia gave their take on is it worth entering at Cannes Lions and is Canne worth a visit. Also take a look at campaigns that stand a strong chance to win Lions this year.
On Storyboard this week we have A] Ad veteran Ambi Parameswaran launches a new book with a very interesting name Nawabs, Nudes, Noodles; B] How is Taj Hotels, Resorts and Palaces delivering more engaging experience to their consumers; and C] We get to see how Coke is paying tribute to Pepsico's former Chief Executive Roger Enrico.
This week Storyboard visits the Kyoorius Creative Awards 2016. This is the third edition of the awards and it was bigger than ever. The awards received a total number of 1,863 entries across three categories â€“ advertising, media and digital and it was attended by the who‘s who of the industry.
In an interview to CNBC-TV18's Shibani Gharat, Bobby Pawar of Publicis, Sonal Dabral of DDB Mudra India, Shripad Kulkarni of Vizeum India, Saurabh Verma of Leo Burnett and KV Sridhar of SapientNitro, gave their take on what is the best that they see in the advertising industry.
Storyboard speaks to Carol Foley, EVP & Director of Human Lab, Leo Burnett Worldwide speaking about how her agency works towards moving from data to ideas. Also check what went behind the scene at the Jury sessions of the Kyoorius Creative Awards 2016.
Take a look at how Maruti Suzuki is highlighting the importance of road safety in their campaign.
Storyboard speaks to Lakshmanan Narayan, CEO & Co-Founder, Unmetric Inc about the importance of analytics and measurement and to Amarjit Singh Batra, CEO, OLX India and Head-Asia, OLX Inc about the importance of data analysis and research.
Storyboard speaks to Ferzad Palia, Head-Youth & English Entertainment, Viacom18 and Kerry Taylor, SVP, Youth & Music, Viacom International and CMO Viacom UK; Sansom, Director, Contagious Insider and Founder & CEO of If We Ran the World, Cindy Gallop.
This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.
Storyboard speaks to Ashish Limaye, CEO, Happy Finish, to Jean Lin, Global CEO, Isobar and on this week's Noticeboard, Storyboard has exclusive previews of the latest campaigns for Tata Sky and Makemytrip.
Watch Piyush Pandey on what it will take for the advertising industry to be recognized as an industry. Storyboard also speaks to Ashish Bhasin , Chairman and CEO, Dentsu Aegis Network, South Asia on how the network is finally making waves in India.
This week Storyboard speaks to Sudhanshu Vats, Group CEO of Viacom 18 Media about Voot; Roshini Sanah Jaiswal, Promoter and CRO of Jagatjit Industries about revamping their entire range; And Union Minister of State for Skill Development and Entrepreneurship Rajiv Pratap Rudy about the new campaign for National Skill Development Corporation.
Storyboard talks to Radhika Piramal, Managing Director, VIP Industries on the beautifully woven film featuring Hritik Roshan and created by Ravi Deshpande's Whyness for luggage brand VIP.
Storyboard speaks to Cheuk Chiang, CEO Asia Pacific of Omnicom Media Group and to Andrew Frawley, Global CEO, Epsilon. Storyboard also showcases how Adlabs Imagica is drawing a parallel between crows and humans. Find out in today's Noticeboard.
Watch accompanying videos of Storyboard wherein David Roman, Chief Marketing Officer of Lenovo WW speaks to the show's Editor Anant Rangaswami about elaborating on the need to work with the consumers in building a powerful brand.
CNBC-TV18‘s Anant Rangaswami talks to Rob Norman CEO at GroupM, R Gowthaman, COO at Mindshare Asia Pacific, CVL Srinivas, CEO at GroupM South Asia and Prasanth Kumar, CEO South Asia at Mindshare where they navigate the changes in the media landscape in the last year and try and get a sense of where it is headed in the next year.
Watch the interview of Sachin Tendulkar on CNBC-TV18's special show Storyboard where he shared his views on Aviva's new "Early Starters Campaign."
Watch how marketers are coping with changing media and marketing dynamics and find why Fevicol advertisements are so entertaining and much more on CNBC-TV18's special show Storyboard.