Storyboard this week is showcasing A] Unilever Asia & OgilvyOne bagged the client of the year & the agency of the year at ECHO awards respectively; B] HDFC Life's latest ad film shoot starring Lisa Ray for its new product Cancer Care and C] the latest campaign from Titan Eye Wear with actor Kangana Ranaut as the brand ambassador.
Anant Rangaswami of Storyboard goes Inside Bengaluru to explore what brand Bengaluru stands for. Watch accompanying videos to know what eminent panellists' views are about the same.
Pavni Mittal of Storyboard speaks with Twitter's Kevin Weil. As SVP of Product he is fast churning out product at the micro-blogging site that is aimed at increasing both users as well as advertising dollars. He also spoke about the next big thing that is project lightening and how he plans to monetise it.
NIIT, the 34 year old company that specialises in skills and talent development for the IT sector, has been remarkably consistent in its communication and branding since its inception.
Lenovo, the company that you think of as a laptop manufacturer, has been transforming itself into a global tech brand, moving from enterprise to a consumer brand, then a PC brand and now to being a strong global contender in tablets, smartphones and wearables.
Former COO, DDB Mudra Group Pratap Bose and Former Executive Director and President DDB MudraMax Mandeep Malhotra have launched their new venture called 'The Social Street'. Storyboard finds out from the duo on what they think Social Street‘s USP is.
Storyboard‘s Noticeboard, this week has the latest TVC of Nivea‘s new men‘s deo which is Nivea Body Deodorizer. It doesn‘t use the tried and tested method of advertising a men‘s deo. So there is nothing sexist nor sexual about this campaign. On the contrary it shows the Indian male in a very different and a progressive look.
Storyboard's editor Anant rangaswami caught up with Samir Singh, ED-Personal Care, HUL to find out where advertising is headed.
Starcom Mediavest's Global CEO, Laura Desmond recently visited India after 5 years. She spoke with Storyboard's editor Anant Rangaswami on how the media landscape in the country has changed since her last visit.
Leo Burnett's APAC Chairman & CEO, Jerek Zeibinski was in India this week. He spoke with Storyboard's Editor, Anant Rangaswami on how the agency has changed post the big management rejig a year and a half ago.
Watch Farhan Akhtar, Actor and Filmmaker in an interview with Pavni Mittal on CNBC-TV18's Storyboard Special, in which he spoke about his association with Ford.
GroupM's global strategy head, Vikram Sakhuja will now be joining Madison Media and Madison OOH. CNBC-TV18‘s Anant Rangaswami caught up with Madison's CMD Sam Balsara on what this means for the company.
On Storyboard's Noticeboard section we are showcasing the second winning entry for Crash The Pepsi IPL. This TVC has been created by 18 year old Pranav Bhasin from Mumbai. Here's an exclusive preview of the ad that will air during the match between the Sun Risers and the Delhi Daredevils.
It has been 17 years since Mastercard first released its tag line "There are some things money can't buy, for everything else, there is Mastercard." The aim now is to evolve this hugely popular campaign into a comprehensive marketing plan and also develop a B2C communication strategy.
As part of its crash the Pepsi IPL campaign, the cola major has asked consumers to create and send in ads, which will air during the tournament this year. The first winner whose ad will start airing this weekend is 25 year old writer and film maker from Mumbai, Nikita Deshpande. Noticeboard gives an exclusive preview.
While most brands in the Quick Service Restaurant category are trying to advertise their deals and menus, McDonald's new TVC communicates the mantra of taking a digital timeout and sharing a few moments with your loved ones. Storyboard went behind the scenes to find out how McDonald‘s plans to tell this story to its audience.
Asia Pacific Association of Communication Directors or APACD, a leading global network of Chief Communications officers, launched its India chapter in March. Storyboard‘s Editor Anant Rangaswami moderated the session at the launch on the strategic role of communications for organisational success and impact of communications on business.
Superwoman or Lily Singh is one of the most famous YouTube personalities known for her satirical sketches on everyday life. She has more than 5 million subscribers and has collaborated with brands and celebrities like Shah Rukh Khan and Madhuri Dixit.
Storyboard caught up with FCB's Global Chief Strategy Officer, Nigel Jones to understand how the explosion of digital, especially, social media has changed planning the growing importance of collaboration between creative and planning and why defining the brand purpose has become the need of the hour.
Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.
On Storyboard's Noticeboard, this week, we are showcasing the latest TVC of Dell's new all in one laptop. We had visited the sets of the ad shoot earlier to find out how challenging it is to keep storytelling simple.
Storyboard's Anant Rangaswami spoke to Sir John Hegarty, Co-Founder of BBH. Sir Hegarty was in India to attend a conference on creativity.
At a time when e-commerce advertising is concentrated on discounts, Snapdeal is looking to make an emotional connect with its consumers. It has a new tag line and has also roped in actor Aamir Khan as its new brand ambassador. Noticeboard segment of Storyboard showcases an exclusive preview of its new TVC.
Storyboard's top story today looks at the new global campaign of Etihad Airways that was launched this week. UAE's national carrier has a new tag line and a new brand ambassador in Oscar winning actor Nicole Kidman.
Watch the interview of GREY Group's Chief Creative Officer Tor Myhren, and Global Strategic Planning Director Suresh Nair with Storyboard's Anant Rangaswami.