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Storyboard on the sets of 7up's Nimbooz Masala Soda which stars actor Anushka Sharma. Watch the accompanying video to see what happened on the sets.
The 10th edition of the Indian advertising industry's annual event Goa Fest will take place from April 9 to 11. However there is uncertainty around the creative Abbys. Storyboard editor Anant Rangaswami spoke with the advertising club's President to understand what they are doing to address the concerns.
CNBC-TV18 Pavni Mittal caught up with Grey's Chairman & CEO, Jim Heekin to understand what's driving creative change at Grey and how traditional agencies are competing with digital hot shops.
Last week Pepsi released a new TVC. While it isn't a world cup or IPL campaign, it is the Cola major's first ad this year and stars actors Ranbir Kapoor, Anushka Sharma and cricketer Virat Kohli.
Storyboard is also showcasing the latest TVC of M&M‘s Arjun Novo tractors and Micromax‘s Canvas Selfie on Noticeboard.
What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India‘s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
With two back to back wins - and that too against Pakistan and South Africa, the Indian cricket team is back to being the favorites to win this ICC Cricket World Cup. 8 more brands have signed up as on-air sponsors with Airtel and Maruti Suzuki coming on board as presenting sponsors. Storyboard checks in on the sponsor sentiment.
According to the Annual Pitch - Madison Media Advertising Outlook, the ad industry is expected to grow by 9.6% this year. Given the optimism in the India story, it is hardly surprising to note that brands will be upping spends in 2015. Print continues to command the largest share of the ad pie & digital is the fastest growing medium.
It‘s been a week since the ICC cricket world cup started with India winning the big match against Pakistan last Sunday. But it wasn‘t just the 76 run victory that grabbed the headlines- the ads that played also got the people talking. We at Storyboard decided to put together the good, the bad and the ugly of World Cup advertising.
Draft FCB Ulka got a new Chief Creative Officer. Havas Worldwide's Former Managing Partner and CCO for India, Satbir Singh took charge of the agency this month. Anant Rangaswami, Editor of Storyboard talks to Satbir Singh on what he has to say about his priorities for the agency in the first year of joining.
After lying vacant for nearly six years, as part of a management restructuring, Ogilvy recently announced Kunal Jeswani who was Ogilvy's Chief Digital Officer until recently, will take over as CEO from March 1. With a digital team of around 300 people, the appointment is a clear indication of the agency‘s focus on digital, especially social media.
PR company Edelman released its 15th annual trust and credibility survey recently. According to the Trust Barometer findings, trust in the Indian government has shot up from 53 percent to 82 percent and Indians trust digital, especially social media over traditional media for news and information.
According to GroupM's annual forecast â€˜This Year Next Year‘, advertising expenditure or AdEx will grow by 12.6 percent this calendar year. The total AdEx for the year is expected to be almost Rs 49,000 crore.
This week on Noticeboard, Storyboard is showcasing the latest TVC from HDFC Life. It is another instance of an insurance company indulging in long duration ads.
The e-commerce boom in India has led to logistic companies making significant changes in their business models.Storyboard‘s editor Anant Rangaswami spoke with DHL's APAC CEO Jerry Hsu to understand how the wordl‘s largest logistics company is coping with that change.
Storyboard takes a look at the leadership changes at one of India‘s biggest advertising agencies JWT. Storyboard Editor Anant Rangaswami spoke with Colvyn Harris as well as Gustavo Martinez on the implications of new changes in the agency.
Storyboard caught up with Starbucks marketing and product head, Manmeet Vohra to understand how its first TV campaign will connect with Indian consumers.
Nearly a year after quitting Leo Burnett, Arvind Sharma launched his entrepreneurial venture, the online saree shopping site, IndiaSariHouse.com. Storyboard caught up with Arvind Sharma, Landor's Lulu Raghavan and Former Axis Bank CMO Manisha Lath Gupta to understand what it takes to get women to buy sarees online.
This week on Noticeboard, Storyboard showcases the new television commercial (TVC) from Birla Sun Life Insurance. The brand that made headlines with its Yuvraj Singh starrer campaign has a new brand positioning that it hopes will connect better with the common man. Here's an exclusive preview of that.
CNBC-TV18's India Business Leadership Awards were held last week where Google India bagged the Storyboard Brand of the Year Award for its clutter breaking communication in 2014.
Storyboard's Editor Anant Rangaswami discusses the best advertisements of 2014 with Rajiv Rao, NCD of Ogilvy India and Arun Iyer, NCD of Lowe Lintas.
CNBC-TV18's Storyboard starts the year by taking a look at the biggest stories of 2014 â€“ from the collapse of the Publicis-Omnicom Group deal to all that shaped the debate around audience measurement. Also catch 2014's biggest interviews.
As CNBC-TV18 turns 15, Storyboard takes a look at how the media industry has evolved over the last decade and a half.
Brand Consultancy Landor has just released a report on what it sees as the large global trends in marketing and branding. Storyboard‘s Pavni Mittal caught up with the agency's President for South East Asia, Pacific and Japan, Nick Foley to understand which of these holds true for India.
OMD worldwide CEO, Mainardo de Nardis was in the country recently. He spoke with storyboard editor, Anant Rangaswami on his 5 year plan for the agency, harnessing big data for better consumer targeting and why creative agencies are no longer the sole creators of content.