On Noticeboard this week, Storyboard is putting Christmas ads from Coca Cola, Boots, Mulberry and Sainsbury. What Storyboard likes about them is that none of these does a hard sell and the attempt is to build the brand and connect emotionally with consumers.
Storyboard's Editor Anant Rangaswami caught up with RS Sodhi, MD, Gujarat Cooperative Milk Marketing Federation (GCMMF) to understand Amul is celebrating the birthday of Dr. Verghese Kurien as National Milk Day.
Storyboard previewed the launch commercial of Emami's HE deodorant which celebrated Men's Day this week. Catch Emami's Director, Harsh Agarwal on the initiative and brand positioning.
Professional networking site LinkedIn has beefed up its ad sales offerings over the last few months. It reshaped its marketing solutions unit, increased focus on content marketing. Last quarter the site earned $109 million dollars in ad sales revenue and has ambitions to touch $1 billion mark by 2017.
Last year Godrej launched 'ideas that make life brighter' with actor Aamir Khan playing a key role in a bid to enhance the brand's emotive appeal.
On Noticeboard segment, Storyboard is putting up the latest TVC for Amazon‘s Kindle which has just been launched in India. Shot by Cannes winning ad film maker Ram Madhvani, the film is banking on its music to appeal emotionally to its consumers.
The second edition of Ogilvy's ENVIES were announced this week. You may remember Ogilvy famously pulling out of the Abbys last year to start its own internal awards.
Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content.
Storyboard takes a look at how PR agencies are changing to ensure that their clients are in the conversations and are able to influence the conversations. Storyboard talks to the CEO of global PR major GolinHarris - Fred Cook.
Storyboard caught up with Tata Motors passenger vehicles marketing head, Delna Alvari to understand what the ROI on activations, especially an unusual innovation in print is.
On Noticeboard Storyboard is putting up the latest TVC from internet domain name registrar and web hosting company, GoDaddy. It's an entertaining film that's trying to sell an intangible product - to an audience which may not see the benefits of going online. Here's an exclusive preview of that.
Storyboard editor Anant Rangaswami caught up with Mindshare's APAC COO, R Gowthaman to understand the implications of Big Data and how brands will profit from it.
According to ASSOCHAM, online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard's Pavni Mittal discusses this with Infinity Retail‘s Ajit Joshi and Madhumita Dutta of Raymond.
This week on Noticeboard, Storyboard is putting up the latest TVC from Mumbai Mirror. The ad retains the tag line I am Mumbai and even the spirit of it's last commercial which bagged a gold for Film Craft at the Cannes Lions 2 years ago. Here's an exclusive preview of that.
It's been nearly 9 months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. How has the journey been so far? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for answer.
MEC's Global CEO, Charles Courtier and APAC CEO, Stephen Li were in India recently. Pavni Mittal of Storyboard caught up with them to understand India's growing importance for business, increasing investments in talent and how co-creation of content by media agencies is changing the nature of their business.
Storyboard had an exclusive chat with Havas Media's APAC CEO, Vishnu Mohan. He was in India recently and spoke to Storyboard's Editor, Anant Rangaswami on Havas's new approach to better collaboration called Togetherness, how agency remuneration models are changing and what the key growth drivers in digital will be.
Storyboard caught up with MSLGROUP's Chief Strategy Officer, Pascal Beucler to understand how PR agencies are coping with growing importance of social media and real time marketing becoming the new frontier for brands.
Brand Consultancy, Landor's ECD for South East Asia, Pacific and Japan , Mike Staniford was in the country recently. CNBC-TV18 caught up with him to understand the role of innovation- across products, experience and culture in creating better brand experiences.
Tim Andree shares the road ahead for Dentsu Aegis in India
Storyboard visits the ninth edition of Kyoorius Designyatra 2014 which kicked off on September 11 with 1520 delegates from 18 countries including 370 marketers. We get you what you can expect from the festival and why it is a must for marketers.
Storyboard visits the sets of the new commercial shoot for Mumbai Mirror. We met TapRoot India's Agnello Dias and Cannes award winning director Abhinay Deo to understand what the brand is trying to achieve with the new commercial.
Imagine an airline brand suggesting that there are better ways to travel or a cola brand asking you to drink juices because they're a healthier alternative. Impossible? Here's a telecommunications brand ad which says, sometimes, it's better not to use your mobile for voice, text or mail.
FreeCharge announced that it had secured additional funding of Rs 200 crore to build its transactional advertising offerings, and also launched its debut advertising campaign.
The world's largest distiller is betting big on India! This week, Diageo opened the Johnnie Walker Travel House at Mumbai's T2 airport.