India's burgeoning indie music scene will receive some interesting support though a new music TV channel, dubbed 'Pepsi MTV Indies'. Animesh Das finds out what PepsiCo and MTV India expect.
Nearly a year after it was suspended, the Media Research Users Council or MRUC finally unveiled the new Indian Readership Survey (IRS) on Tuesday.
The on going drama over television ratings continued this week with the Union Cabinet approving a comprehensive regulatory framework for television ratings agencies.
The BARC joint industry body formally announced its partnership with French company Mediametrie.
Ever since its first appearance as a newspaper promotion in 1971, the happy face or Smiley has grown to become an iconic brand.
Cell phone manufacturer Micromax is turning in to a mobile ad network, or so it claims, with the launch of the 'Micromax Advertising Application'.
TAM shareholder Kantar Media filed a writ petition in the Delhi High Court against the guidelines for TV rating agencies, arguing that the cross-holding restrictions will force TAM to shut shop.
Eric Salama, CEO of Kantar Group in conversation with Anant Rangaswami talks about new TV ratings agency guidelines.
HSBC talks about its association with Wimbledon to promote tennis in India.
Rama Bijapurkar an author speaks to Storyboard about her new book A Never Before World.
Here is a look at the winners of Storyboard Brand Campaign 2013.
India remains a potential top five market for Coca-Cola by 2020 and the company which celebrated its 20th anniversary in the country last year, has committed investments of USD 5 billion to help the cause.
The Indian advertising industry has been worst hit by the slowdown seen in the economy.
Today we are going to rewind 2013 and look at the year that was â€“ all the big announcements, the controversies, the awards and much more.
The topic for WARC and JWT's panel discussion which was held in New Delhi this week was something that the entire industry has been discussing for a while. When resources are limited and purses are being tightened how do you maintain sustainable growth?
Earlier this month, Saurabh Varma was named the new CEO of Leo Burnett India, taking over from Arvind Sharma, who stepped down after a 30 year stint with the agency.
The Aam Aadmi Party has emerged as a serious contender, not just on the back of its brand of politics, but by using its limited experience and more importantly, resources to segmentise and target voters using direct contact and social media.
This weekend, the brand will announce its new ambassadors - that is actors Ranbir Kapoor and Karthi. The commercials will go live on social media on Sunday
It was an emotional moment for the entire country as Sachin Tendulkar took us back in time with a magnificent 74 on Friday. And we will let Pepsi take us back to the Sachin we remember so well.
38 year old Microsoft is now doubling down on efforts to move in to hardware and consumer devices, with its Surface tablets, supplementing the company's X-Box hardware and on a smaller scale, keyboards and mice.
He introduced, among other important concepts in marketing strategy, the idea of brand positioning.
Google India's latest ad which released this week breached the 1 million mark barely a day after it was released.
Diwali's over, but that has not stopped Philips India from promoting and marketing its range of LED lights. Philips has roped in actors Ranbir Kapoor and Shruti Hassan as brand ambassadors for its biggest campaign ever
Ravi Deshpande's new venture, Whyness
STAR India rebrands STAR Sports