With Dhanteras coinciding with pay-day, retailers were hoping for a last-minute boost during the Diwali weekend.
Publicis says that Beehive, whose revenues we estimate to be over Rs 40 crore and could be valued at 4 times that, will help it rise to the top of Indian advertising.
Luggage brand American Tourister kicked off a new campaign last week, and the lead film, has tourists hopping from one city to the next. What's interesting is that the soundtrack is in Tamil.
With over 20 million users, India is now the second largest market for the professional networking site, LinkedIn.
According to the Indian Brand Equity Forum or IBEF, the sector contributes about fourteen percent to industrial production, 4 percent to the country's GDP, and 11 percent to our export earnings. That makes this sector the second largest contributor to the Indian economy after agriculture.
There was a lot of big news from media agencies this week. Let's start with WPP owned Maxus. In his seventh year with the agency, MD for Maxus and Motivator for South Asia, Ajit Verghese, has now been promoted to CEO, Asia Pacific.
Omnicom Media Group launched its second media planning and buying agency, the digital-focused PHD in India.
In January, Group M had forecast a 9.9 percent growth rate. The 1.4 percent downward revision, it says, is because advertisers, especially in sectors like FMCG, telecom and banking and financial services have cut spends.
This week Storyboard interviews journalist and author Vanita Kohli Khandekar, who launched the fourth edition of her book, The Indian Media Business. The book gives you a detailed analysis, perspective and information on all segments of the media industry. But, we have decided to focus on print.
Sir Martin Sorrell, chief executive officer, WPP talks about the growth prospects in world economies.
The theme for the ninth edition of this Kyoorius Designyatra annual conference was Create Change and the agenda was to push the envelope and challenge creative professionals to use design as a tool to create change that is beyond aesthetic.
Here's the latest buzz in the A&M space.
The good news is that it looks like BARC will be able to meet the set timeline. But will it meet the industry's expectations? Storyboard editor Anant Rangaswami discusses this with BARC's Partho Dasgupta, Colors' Raj Nayak and Lodestar UM's Nandini Dias.
We're showcasing a video that isn't really a commercial. Atlanta-based indie shop Ames Scullin O'Haire or ASO is trying to convince us that the merger of Omnicom and Publicis doesn't really benefit anyone, but the rich people in charge of the agency networks, who are now richer.
The Mexican edutainment company KidZania is all set to open its thirteenth global theme park in Mumbai next month. This indoor theme park has children enacting real life experiences or role playing using branded goods and services like banks, automobiles, restaurants etc.
In Storyboard's Must Follow segment, Sanjay Tripathy ofHDFC Life tells us whom you should follow on Twitter.
We also noticed the Fa Deodorants ad which is in line with the brand's new global positioning 'Feel Fantastic'. Good job TBWA India - here's a deodorant ad that gets it right, moving beyond deo being a magnet for sex and recognizing that the simple, platonic hug, too benefits from deos.
The entire Storyboard team is off to the Designyatra next week, so look out for great coverage soon.
Catch the latest from Lakshmipathy "Lucky" Bhat's Twitter recommendations and check out the new feature in the Flipboard app which allows users to curate and create their own magazines.
Personalities from all walks of life ranging from Ajit Balakrishnan of rediff.com to Geet Sethi, have penned their thoughts about India's challenges in the year 2061.
Storyboard congratulates Shubhranshu Singh and Sneha Keshav from Mumbai for winning a trip to the Design Yatra. They will receive a formal intimation from the Storyboard team soon.
A campaign that aims to dispel prejudice against skin colour & beauty: We discuss 'Dark Is Beautiful'
Publicis Groupe is looking more like a group as senior executives of all constituent companies met for a conference.
Cadbury India, Indian campaign was the most effective on YouTube's True View ad platform in July. This time, it's not a commercial, but an activation by Cadbury India that took the top honours.
The new company, Publicis Omnicom Group, will be headquartered in neutral territory - Netherlands with John Wren and Maurice Levy as Co-CEOs. Though this merger may push Sir Martin Sorrell's WPP to second spot, Storyboard reports that it will be a while before the Publicis Omnicom Group can even challenge WPP in India.