Last year, the food and beverage giant Pepsico India, announced that it would be investing USD 5.5 billion over the next 6 years in India to ramp up operations. And in January, it roped in former head of Nokia India, D Shivakumar, as the Chairman and CEO of the India region.
After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.
Last week, GSK consumer healthcare re-launched it's flagship health drink Horlicks with a new logo, packaging and commercial. Pavni Mittal of Storyboard caught up with Jayant Singh to understand the changes made to the brand and how it would be marketed.
Here is a look at India‘s most valuable brands, as listed by WPP's inaugural Brand ZED brand valuation study.
Despite the credibility crisis faced by creative awards, the week saw the launch of another set of advertising awards. The independent, non-for-profit Kyoorius and D&AD came together to launch the Kyoorius Advertising Awards promising transparency, neutrality and a zero tolerance to scam ads.
The group, which currently ranks second in the Indian market behind WPP, has been on an expansion spree with several digital acquisitions in the past couple of years. So what are the group's plans, and where do the opportunities lie? IPG CEO Michael Roth answers some of these questions.
This week Big Bazaar announced the launch of what it is calling India's biggest marketing campaign. Starting 24th March, the retail chain will launch a new ad around a new category every week - for the next one year.
Youtube: It's skippable True-View ad platform. It seems Idea and Lowe Lintas have figured out the code to viral success - the latest 'Ullu Banaaoing' set of films have been deemed the most watched ads for the month of February.
Since the 1990s, March 8 has been observed as International Women's Day, to celebrate women's achievements throughout history and across nations. This two part Storyboard special, takes a look at the changing woman consumer, the role advertising and marketing communication plays in portraying women in the society and much more.
Two years after its debut, the Aamir Khan starrer Satyamev Jayate is all set to return for a second season. The eleven o'clock slot and the show's social conscience are still intact and so is the mega budget. Here's a conversation with Star India CEO, Uday Shankar on what to expect from season 2 of Satyamev Jayate.
It's been a tough year for auto manufacturers. Car sales saw a 7.6 percent decline this January. However, car makers are hoping that the slew of launches announced at the recently held auto expo and the surprise excise duty cut in the interim budget will help revive that low consumer sentiment. Here's a report on that.
Storyboard joins CEAT for its latest marketing campaign at Kerala.
Storyboard's Animesh Das interviews HUL's Hemant Bakshi to unravel the secrets behind its success.
With nearly 112.2 million people tuning in to watch the NFL or National Football League's season finale on FOX last Sunday, Super Bowl 48 set a new viewership record for the fifth year running. Over 41 minutes of advertising earned FOX more than 325 million dollars in ad revenues. CNBC's Julia Boorstin gets us the highlights.
Catch Ogilvy's worldwide chief creative officer, Tham Khai Meng, talking about creativity in the digital age.
Media network Starcom MediaVest Group has appointed Hanley King as Chairman for Indian operations. King, who was previously the global client lead for SMG's APAC region, will focus on client relationships, new business, and commercial operations in this new role.
The Pitch Madison Media Advertising Outlook for 2014 was released this week and its projections are extremely bullish - growth at 16.8 percent this year as compared to the 11.1 percent notched up by the industry in 2013.
Less than a month after its introduction, the hotly contested findings of the new-look of Indian Readership Survey (IRS) have been suspended till March 31. A process for re-validation of the study will be developed and recommendations will be incorporated in to the future architecture of the IRS.
Take a look at the marketing campaign of the National Skill Development Corporation or NSDC which is looking to skill 500 million Indians by 2022.
Highlights of the grand finale of LIME Season 5
Coca-Cola India unfolds elaborate rural strategy
British Airways latest campaign: Go Further To Get Close
TRAI says that the move will address the skewed power structure in Distribution which is in favor of big content aggregators and broadcast networks. Here's what the stakeholders have to say.
Ad Ex in India expected to grow by 11.6%: GroupM
TAM has been ordered to place on its website not just the list of companies that have shareholdings in it but also the list of its clients.