Kareena Kapoor Khan looks like a teenage girl for her latest campaign for a sports brand. Social media is unimpressed; says, 'Gone against everything she stands for'.
The franchise has joined hands with Puma, which has come on board as the official kit partner, ahead of the WPL and IPL season.
Balagopalan (42) will replace Abhishek Ganguly, who worked for Puma's Indian business for 17 years and has been the Managing Director of Puma India since 2014.
Ganguly will leave the company in August, after which he has plans to start his venture in the sportswear ecosystem.
Eyes launching 40-50 co-branded stores in Tier-II and beyond markets within a year; co-branding would be with lifestyle brands such as Levi’s, U.S. Polo Assn, Pepe Jeans, United Colors of Benneton, Wildcraft, Spykar, and Mufti.
Puma India managing director Abhishek Ganguly says the brand will also focus on ‘experience of retail’, in a conversation with Storyboard18.
Puma India reported net revenue of over Rs 2,000 crore despite a challenging environment in 2021, aided by its digital push and consumer trends towards athleisure and fitness.
Puma India of late has witnessed growth in its two major product segments – athleisure as well as sportswear – due to heightened consumer consciousness towards fitness. Abhishek Ganguly, managing director, Puma India and Southeast Asiasaid though COVID-19 made Indians realise the importance of fitness, the trend will continue even as the pandemic ebbs.
PUMA's India business has managed to outshine established brands like Adidas and Nike but the COVID-19 outbreak has come as a rude shock. Its India head, however, believes sticking to the ethos of a sportsperson will help the company navigate this tumultuous phase.
PUMA, the fastest sportswear brand in the world, has been recognised as one of the Top 10 Best Retail Companies to Work For in 2016 in India. ...
PUMA, the fastest sportswear brand in the world, has been recognised as one of the Top 10 Best Retail Companies to Work For in 2016 in India. ...
At present, Puma's 15 percent revenue comes from online segment, which includes its contribution from other e-commerce websites.
This week, we have Rajiv Mehta, the Managing Director of Puma India and he's urging all communication and marketing professionals to bookmark a website that will help them throughout the week.