Jun 07, 2021 05:40 PM IST
“Being a staple in most households, the atta is being launched under the brand name ‘Parle G’ which is an immensely popular and trusted brand by Parle Products,” it said.
- Apr 27, 2021 09:25 PM IST
Earlier this month, Britannia had reintroduced Milk Bikis and launched a campaign across television, digital and outdoor mediums, featuring actor Pankaj Tripathi, to promote it.
- Jun 10, 2020 07:50 AM IST
The company has gained a market share of around 5 percent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.
- Jan 29, 2017 02:44 PM IST
Biscuits and confectionery maker
Parle Products is aiming to increase its market share in the
premium biscuits category to around 20 per cent in 2017-18
from 15 per cent now.
- Jan 14, 2015 10:25 PM IST
Parle Products, which owns biscuit brands like Parle-G and Monaco, wants to move away from its mass-market strategy, and focus on the premium category to drive growth, especially in urban India
- Mar 04, 2011 02:09 PM IST
Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen, reports The Economic Times.