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  • Parle forays into wheat flour segment with eponymous 'Parle G' branding Jun 07, 2021 05:40 PM IST

    Parle forays into wheat flour segment with eponymous 'Parle G' branding

    “Being a staple in most households, the atta is being launched under the brand name ‘Parle G’ which is an immensely popular and trusted brand by Parle Products,” it said.

  • Britannia eyes a larger pie of the glucose biscuit market Apr 27, 2021 09:25 PM IST

    Britannia eyes a larger pie of the glucose biscuit market

    Earlier this month, Britannia had reintroduced Milk Bikis and launched a campaign across television, digital and outdoor mediums, featuring actor Pankaj Tripathi, to promote it.

  • Here's why Parle-G biscuits logged 'record' sales during COVID-19 lockdown Jun 10, 2020 07:50 AM IST

    Here's why Parle-G biscuits logged 'record' sales during COVID-19 lockdown

    The company has gained a market share of around 5 percent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.

  • Parle eyes bigger bite of premium biscuit segment Jan 29, 2017 02:44 PM IST

    Parle eyes bigger bite of premium biscuit segment

    Biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now.

  • Parle to focus on premium brands to drive growth Jan 14, 2015 10:25 PM IST

    Parle to focus on premium brands to drive growth

    Parle Products, which owns biscuit brands like Parle-G and Monaco, wants to move away from its mass-market strategy, and focus on the premium category to drive growth, especially in urban India

  • Parle-G world's No 1 selling biscuit: Nielsen Mar 04, 2011 02:09 PM IST

    Parle-G world's No 1 selling biscuit: Nielsen

    Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen, reports The Economic Times.

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