Parle G

The Parle G account commented, 'Bunshah ji, you can call us the OG,' and replaced the iconic Parle G girl's image with that of the content creator.

When Parle-G replaced iconic baby's image with this Indian CEO's face

Edelweiss Mutual Fund CEO Radhika Gupta recalled the sweet gesture from Parle-G after she wrote an article about the power and simplicity of financial products like mutual funds, comparing them to Parle-G.

Video - DIY creator turns Parle-G wrapper into sling bag: 'If Balenciaga can, so can we'

With a vibrant red cloth and a chain border, the influencer transformed the Parle-G packaging into a fashion-forward accessory.

Parle-G and the reason why this packet of biscuit still costs Rs 5

Instead of hiking the prices Parle-G slowly and steadily kept reducing the size of portion over time, while maintaining the perception of small packet.

Parle forays into wheat flour segment with eponymous 'Parle G' branding

“Being a staple in most households, the atta is being launched under the brand name ‘Parle G’ which is an immensely popular and trusted brand by Parle Products,” it said.

Britannia eyes a larger pie of the glucose biscuit market

Earlier this month, Britannia had reintroduced Milk Bikis and launched a campaign across television, digital and outdoor mediums, featuring actor Pankaj Tripathi, to promote it.

Here's why Parle-G biscuits logged 'record' sales during COVID-19 lockdown

The company has gained a market share of around 5 percent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.

Parle eyes bigger bite of premium biscuit segment

Biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now.

Parle to focus on premium brands to drive growth

Parle Products, which owns biscuit brands like Parle-G and Monaco, wants to move away from its mass-market strategy, and focus on the premium category to drive growth, especially in urban India

Parle-G world's No 1 selling biscuit: Nielsen

Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen, reports The Economic Times.