Video - DIY creator turns Parle-G wrapper into sling bag: 'If Balenciaga can, so can we'

The Parle-G sling bag is a DIY creation. (Image: screengrab from video @shwetmahadik/Instagram)

A do-it-yourself (DIY) enthusiast Shweta Mahadik made an innovative creation with a Parle-G wrapper – a sling bag. Mahadik, known for her commitment to upcycling, recently took the internet by storm as she transformed a Parle-G biscuit wrapper into a chic sling bag. Her video tutorial, shared on Instagram, has a staggering 2.2 million views.

Reminiscent of luxury brand Balenciaga's Lay's bag, Mahadik had a response: “If Balenciaga can, so can we!”

Mahadik takes her 8.45 lakh followers through the step-by-step process of creating the unconventional sling bag in the viral video shared last week.

Drawing inspiration from high-end fashion, she ingeniously repurposes the biscuit wrapper by enclosing it between transparent plastic sheets, securing them with precision on a sewing machine.

A touch of flair is added with a vibrant red cloth and a chain border, transforming the Parle-G packaging into a fashion-forward accessory.

Mahadik's caption accompanying the Instagram said: "I love quirky stuff!"

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A post shared by Shweta Mahadik (@shwetmahadik)

The comments section reflects the impact of Mahadik's DIY prowess, with users hailing her as a "Perfect example of G-Mane Genius" – Parle-G’s tagline and praising the innovative recycling concept. Some even envision the potential for an advertising campaign, suggesting that Parle-G could consider featuring Mahadik's creations.

“I hope I’m seeing your own brand soon from top to bottom and you better be doing it now,” one comment read. “Love it! Such a cool idea of recycling,” read another.

This isn't a one-time feat for Mahadik, who consistently shares videos of her trendy and eco-friendly DIY creations on Instagram. In her Instagram bio she declares her as "DIY CHACHI.”

Balenciaga, known for its unconventional, eccentric and outrageous designs, came out with a Lay’s bag last year priced at near Rs 1.5 lakh.