A 'tape-inspired' bracelet is Balenciaga's latest creation and the internet has thoughts

The price tag on the accessory was a topic of discussion as well because according to fashion influencers it retails for $4,400 (Rs 3,66,834).

Luxury fashion brand Balenciaga has come up with its latest creation and like most of the times, it has sparked a flurry of reactions on social media. Well, the product in question is a bracelet that looks like tape. The accessory also bears the iconic Balenciaga logo.

The tape-inspired bracelet debuted earlier this month at the Paris Fashion Week’s Fall/Winter 2024 collection. The product, however, has baffled netizens and triggered a plethora of reactions on social media, especially on X. The price tag on the accessory was a topic of discussion as well because according to fashion influencers it retails for $4,400 (Rs 3,66,834 approximately).

“There is no marketing strategy that beats brand image! The way you position your brand really speaks a lot about what you sell. This newly released bracelet from Balenciaga would be considered a trash or just the regular tape if it were a regular business!” one user wrote.

There is no marketing strategy that beats brand image!

The way you position your brand really speaks a lot about what you sell.

This newly released bracelet from Balenciaga would be considered a trash or just the regular tape if it were a regular business!#Balenciaga pic.twitter.com/6Z9ihVYlBo

Related stories

• 
  Robert Pattinson, K-pop band TOMORROW X TOGETHER and others at Paris Men’s Fashion Week
• 
  Badshah makes Paris Men's Fashion Week debut at Mike Amiri show, meets TV host Steve Harvey
• 
  Ishaan Khatter keeps it cool and stylish at Louis Vuitton Menswear SS’26 show

— John Opasina (@_opasina) March 22, 2024

Another user commented, “The luxury fashion house Balenciaga has once again sparked debate with its latest accessory, a bracelet designed to resemble a roll of clear tape, complete with the brand's logo and a hefty price tag of approximately $4,000! This is just insane.”

The luxury fashion house Balenciaga has once again sparked debate with its latest accessory, a bracelet designed to resemble a roll of clear tape, complete with the brand's logo and a hefty price tag of approximately $4,000!

Story continues below Advertisement

Remove Ad

This is just insane pic.twitter.com/DwUFI7lMl4

— epicthings (@justepicthings) March 23, 2024

See some other reactions here:

pic.twitter.com/qKIvFrQJjk

— Rosy (@rose_k01) March 25, 2024

This is not a normal roll of tape, it’s a Balenciaga bracelet which is being sold for pic.twitter.com/AQlu4iKsYx

— March 25, 2024

Balenciaga Tape Bracelet - Fragile Ver. pic.twitter.com/5zIMcmApph

— Mas Minca (@acnymxhyme) March 28, 2024

Meanwhile, according to The Metro, a model debuted the bracelet on the ramp at the Paris Fashion Week. However, the accessory is not live on Balenciaga’s official website as yet.

ALSO READ: Balenciaga's latest offering is an absurd 'towel skirt' priced at Rs 77,000