Threads is closing in on its biggest rival. Meta CEO Mark Zuckerberg says the app now boasts 400 million monthly users, marking a 50 million jump since April and keeping it on pace for its strongest year of growth yet.
Threads is making it easier for creators to share personal links with their followers by allowing users to add up to five links to their account bios.
The test will involve close monitoring and evaluation before expanding the initiative to a wider audience.
Meta is exploring a new feature for Threads that would allow users to add music to their posts.
Meta Platforms plans to roll out advertisements on its social media app Threads, with a small number of advertisers likely to join at launch. The change could be visible by early next year.
Musk wants X to be the digital town square where people come, share, discuss and do whatnot. That really hasn't happened one year later.
Meta has launched an invite-only bonus program for Threads that rewards creators for viral posts. As of now, the program is limited to the US.
Meta says that users can toggle the Hidden Words feature on or off at any time, depending on their preferences. Instagram introduced a similar content filtering feature for comments back in 2016,
Threads has a good chance to become the next billion-user social network in Meta's suite of apps, that includes Facebook, Instagram, WhatsApp, and Messenger, Zuckerberg said.
Within 24 hours of the latest development, Instagram was mired in controversy. When users tried Threads to search for content related to “covid” and “long covid,” they found a blank screen with no search results, along with a pop-up linking to the website of the Centers for Disease Control and Prevention, according to the report.
The news comes amid the dwindling excitement for the platform post Elon Musk's Twitter rebrand.
The service has already been rolled out for people residing in Australia and New Zealand, meaning, they will be able to search for posts on Threads starting today.
Zuckerberg has said Threads is likely the biggest example of its "year of efficiency" efforts so far. He also said there is no immediate plan to monetise the service
Instagram's Threads is rolling a series of features a day after Elon Musk renamed social media platform Twitter as X.
The second major update for Threads has added translations, a follow tab on the activity feeds and the ability to subscribe to unfollowed users.
Mark Zuckerberg's comments come amid rising concerns that Threads is witnessing declining usage after a strong initial launch.
Twitter co-founder Jack Dorsey shared a screenshot of Mark Zuckerberg's follow request to him on Instagram Threads. Dorsey's reaction has gone viral online.
The pictures had an eerie resemblance to a couple's photoshoot on the beach. Musk and Zuckerberg can be seen wearing jeans and solid t-shirts in the images.
It took ChatGPT 2 months to reach 100 million users, TikTok about nine months and Instagram itself took about two and a half years to reach the mark
The Tesla chief’s latest jibe was as a reply on a post shared on Twitter by a page called Data Hazard. The post featured a screenshot of a Threads conversation between fast food chain Wendy’s and Zuckerberg.
Canadian rapper Tesher of "Jalebi Baby" fame took to Twitter to share his thoughts over the Threads logo. He joked about calling his lawyer because of the eerie resemblance of the logo to his song's symbol.
What is Threads, and how is it different from Twitter? All you need to know
Amid reports of Twitter threatening legal action against Meta-owned Threads, Musk confirmed the same by replying on a post by a page called Twitter Daily News.
Instagram Threads: Here is how you can download and sign up for Instagram Threads, the new offering from Meta that aims to take on Elon Musk's Twitter.
People will be able to use their Instagram username on Threads and follow the same accounts as they do on Meta's photo and video sharing platform