The two electric brands - XEV and BE - are debuting their flagship products, next week. Mahindra has in the past stated the objective of making India a hub of EV manufacturing.
Mahindra launched Electric SUVs, pick-up trucks and tractors during the FutureScape event on August 15 in Cape Town
AR Rahman said that he and his team are designing special sounds for drive modes, dashboard, experience moods for the new Mahindra EVs.
The partnership, several analysts reckon, is a win-win proposition for both companies, would lead to faster electrification in India and support a rapid rollout of new EV products
EV Co was launched a day after M&M received a Rs 1,925-crore commitment from British International Investment through a binding agreement of equal investment from each sides