Apple's Tim Cook opens new store in Shanghai to large crowds as China sales fall
Tim Cook, who arrived in Shanghai on Wednesday, opened the store's doors and flashed a victory sign with his fingers before greeting the first few customers who had started waiting outside the day before.
Apple CEO Tim Cook opened Apple's newest store in Shanghai in front of a large crowd, some of whom had queued overnight. (Image: Reuters)
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The new store, which faces Shanghai's historic Jing'an Temple, is Apple's 57th in China and its eighth in the Chinese financial hub. It is also the company's second-largest flagship store after its Fifth Avenue outlet in New York city. (Image: Reuters)
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Cook, who arrived in Shanghai on Wednesday, opened the store's doors and flashed a victory sign with his fingers before greeting the first few customers who had started waiting outside the day before. (Image: Reuters)
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Its opening comes as Apple battles falling iPhone sales in China and rising competition from domestic rivals such as Huawei. (Image: Reuters)
Apple's iPhone sales in China fell 24% year-on-year in the first six weeks of this year, according to consultancy estimates. (image: Reuters)
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Tim Cook, who was accompanied by Deidre O'Brien, Apple's senior vice president of retail and people, did not make any public remarks at the store. The store opening drew hundreds of people, with Chinese police stepping in to manage the crowd. (Image: Reuters)
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Tim Cook is expected to travel next to Beijing to attend the China Development Forum, a gathering of foreign CEOs with top Chinese policymakers. (Image: Reuters)
