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HUL renames skincare brand Fair & Lovely as Glow & Lovely

The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further.

July 02, 2020 / 06:25 PM IST
Representative Image

Representative Image

Fair and Lovely will be rebranded as Glow and Lovely, HUL has said in a statement.

Last week, Hindustan Unilever (HUL) had said that it will rebrand its skin-lightening cream Fair & Lovely to make it more "inclusive and diverse".

The decision had come at a time when the company, as well as other such product sellers, had come under heavy fire for reinforcing racial stereotypes.

In a statement releases on July 2, the company said, "HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition."

Read Also: Fair & Lovely’s rebranding brings new opportunities for HUL and competitors

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The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further.

Last month, Johnson & Johnson had decided to stop selling skin-whitening creams popular in Asia and the Middle East, after such products came under renewed social pressure amid a global debate about racial inequality.
Moneycontrol News
first published: Jul 2, 2020 05:23 pm

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