Actor Suniel Shetty is the face of mobility platform Hype Luxury

Suniel Shetty has become brand ambassador of luxury mobility platform called Hype Luxury.

Hype Luxury, a luxury mobility platform, signed actor and entrepreneur Suniel Shetty as its brand ambassador on December 13.

Founded by entrepreneurs Raaghav and Vijaya Belavadi in 2017, Hype Luxury is headquartered in Bengaluru and has a presence in 23 cities. It also operates in seven other countries.

The platform offers experiences in luxury cars, yachts, and private jet rentals. The company said that the collaboration with Shetty was a strategic move to propel Hype Luxury to new global heights.

The platform has a fleet of over 30,000 luxury cars, 20,000 private jets, and 1,800 luxury yachts.

Hype Luxury offers vehicle leasing and exclusive services on land, air and water in a more flexible consumption pattern, to help customers realise their aspirations and dreams of living a luxurious life, the actor said. "

Raaghav and Vijaya have ensured that the brand resonates with HNI (high net-worth individual) and UHNI (ultra high net-worth individual) achievers who are always on the lookout for new concepts of modern luxury without the hassles of purchasing it. By expanding its worldwide range of mobility services, it is responding to changing customer preferences and the trend towards digital, flexible and individual choice," Shetty said.

The founders started exploring the idea of launching the platform when arranging a luxury car for their parents' anniversary proved challenging.

“We are targeting HNIs and UHNIs. The luxury segment has witnessed a growth of 16 percent Compound Annual Growth Rate (CAGR) globally, gaining prominence in the post-COVID era. It’s time to bring premium services to the front line in India,” Raaghav Belavadi said.