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Purchase in Delhi, redeem in Dubai: How VClusive's loyalty programme works across luxury brands

VClusive is India’s first reward points programme across luxury brands that provides exclusive access, customized rewards and a host of other privileges to compliment the high life

December 24, 2018 / 07:09 PM IST

What if your breakfast at a café in Delhi could buy you dinner at a fine dining restaurant in Dubai? How about shopping at Burberry and collecting some reward points that you can encash when you are buying your next lehenga from Sabyasachi? Sounds confusing right? Especially, because reward points are only for a particular brand.

Well not anymore. Not when you are a connoisseur of luxury. Thanks to VClusive.

VClusive is India’s first reward points programme across luxury brands that provides exclusive access, customized rewards and a host of other privileges to compliment the high life.

How does it work?

VClusive works on the simple model of ‘earn and burn’ said the owners.

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“We’re present across Bangalore, Chandigarh, Chennai, Delhi, Goa, Hyderabad, Kolkata, Mumbai and Dubai with our network of over 300 national and international brand partners. Every time our customers make an expensive buy in any of our member brands they earn stars and each star equals Rs 50. The more one shops, the more stars he/she earns and the more he/she can shop again, using the stars in our in-app wallet VPay,” said Karanpal Singh, founder and director at Hunch Ventures-the parent firm that owns VClusive.

The member brands include a list of players across sectors including fashion, retail, food and beverage, travel, and health and wellness. The luxury reward programme presently has 3 lakh members collecting and encashing stars all over the world. The typical customer, according to Singh, is between 30 and 50 years old.

One would wonder why brands wouldn’t sell the idea of their own loyalty programme and what do they get out of their association with VClusive.

Well, VClusive also curates luxury products from around the world with the convenience of shopping on-the-go with their online marketplaces –  #GlobalShop and #IndiaShop on the app itself. It guides customers to pick up stores where they can find what they are looking for.

VClusive charges the brand 10 percent every time a transaction happens, something they call the ‘success fee’.

VClusive already has operations in Dubai and its operations will take off in Singapore by the third quarter of 2019. With fresh funds worth $10 million pumped into the venture by Gravitas Financial Inc in Canada, VClusive would be available in the Canada market by the second quarter of 2019.
Tasmayee Laha Roy
first published: Dec 24, 2018 07:09 pm

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