Unicommerce shares rise 5% after partnering with sportswear brand Hummel

Unicommerce eSolutions' share price has declined by 8 percent on a year-to-date basis, underperforming the Nifty 50 index, which gained 12 percent during the same period.

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Shares of Unicommerce eSolutions surged nearly 5 percent on December 5 after the company partnered with Denmark-based sportswear brand Hummel to streamline its e-commerce operations and enhance its post-purchase experience for customers across India.

At 11.30 AM, Unicommerce's stock was up 3 percent at Rs 193. However, year-to-date, the stock has declined by 8 percent, underperforming the Nifty 50 index, which gained 12 percent during the same period.

Soumava Naskar, Managing Director at Hummel India, commented on the partnership, saying, "While
our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally
driven, our partnership with Unicommerce will help us enhance our operational efficiency making our
products widely available to aur audience."

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As part of the partnership, Hummel India has adopted Unicommerce's multi-channel order management and warehouse management systems, automating its order processing across both its brand website and various marketplaces. This technology will allow Hummel to handle orders from multiple channels through a unified dashboard, resulting in faster and error-free deliveries of its sports and athleisure wear products.

Additionally, Hummel has implemented Unicommerce's UniShip technology, a post-shipment solution that enables end consumers to track and return orders.

Also Read | Unicommerce eSolutions makes stellar market debut as shares list at 118% premium

As Hummel India looks to expand its presence with exclusive brand stores, the brand is focusing on growing its 'team sports' and 'institutional business' segments. Currently, Hummel has integrated its brand website and three warehouses with Unicommerce's platform.

Unicommerce, a SaaS platform established in February 2012, manages e-commerce operations for brands, sellers, and logistics providers. The company went public in August and reported a 21 percent increase in net profit to Rs 4.4 crore for the quarter ending September. Operating revenue stood at Rs 29 crore, up from Rs 26 crore a year ago, with total income reaching Rs 30 crore.

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