P&G India announces Rs 300 crore fund to boost supply chain ecosystem

The company also launched the sixth edition of ‘P&G vGROW External Business Partner Summit,’ which will be held between September 28 and 29

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26 Aug, 2025 12:21

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Procter & Gamble India (P&G India), renowned for household brands such as Gillette, Whisper and Vicks, announced a Rs 300 crore 'P&G Supply Chain Catalyst Fund'. The initiative aims to collaborate with external innovators and partners to co-develop solutions propelling the company towards its vision of 'Supply 3.0' – an advanced supply chain ecosystem.

The fund seeks to offer start-ups and innovators a platform to collaborate with P&G focusing on tailor-made business solutions. The primary goal is to elevate the supply chain, emphasising agility, flexibility, scalability, transparency and resilience.

“With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations - the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities, including constructive disruption and productivity,” said LV Vaidyanathan, CEO, P&G India Subcontinent.

The company also launched the sixth edition of ‘P&G vGROW External Business Partner Summit,’ which will be held between September 28 and 29.

Aligned with the Prime Minister's Gati Shakti initiative, which emphasises enhancing the country's multi-modal connectivity for the fluid movement of goods and services, this endeavour is aimed at fortifying P&G India's supply chain capabilities.

Moreover, the fund integrates seamlessly with P&G India's 'vGROW' programme. vGROW is P&G's unique platform designed to collaborate with entities offering top-tier industry solutions. The platform has partnered with over 2,300 suppliers comprising start-ups, small businesses and large organisations across various sectors.

“With this fund, we have committed spends of more than Rs 1,800 crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers and communities,” said Vaidyanathan.