Mamaearth ties up with Meesho to expand reach in tier-3 cities

Mamaearth ties up with Meesho to expand reach in tier-3 cities

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26 Aug, 2025 12:21

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FMCG firm Mamaearth on October 9 has partnered with Meesho to make "high-quality personal care products more accessible to deep penetrated regions and drive growth in emerging regions".

Mamaearth now aims to reach Rs 100 crore ARR in the coming 12 months on Meesho

"As Tier 3 and beyond markets emerge as key drivers for e-commerce, Mamaearth aims to tap into the growing demand for premium, natural, and toxin-free personal care products through Meesho's vast network, particularly in smaller towns and semi-urban areas. It also aligns with Mamaearth’s strategy to explore untapped markets and drive revenue growth from regional areas and will further solidify Mamaearth's position as a trusted leader in the beauty and personal care category. The brand experienced a fivefold growth during the Meesho sale period. Mamaearth now aims to reach Rs 100 crore ARR in the coming 12 months on Meesho," said Mamearth parent Honasa Consumer Ltd in a stock exchange filing.

"Through Meesho’s extensive reach, Mamaearth has been able to penetrate deeper markets across Bharat, reaching customers in areas such as Belgaum (Karnataka), Kashipur (Uttarakhand), Bokaro (Jharkhand), Sivakasi (Tamil Nadu) and Kushinagar (Uttar Pradesh). The e-commerce platform’s ability to connect brands with a larger and more diverse customer base has played a vital role in Mamaearth’s success, bringing their trusted skincare products to even the most remote regions," added Honasa Consumer.

At 12:30 pm on October 9, Honasa Consumer's shares on NSE were trading 1.6% lower at Rs 436.8 apiece.

Varun Alagh, co-Founder and CEO, Honasa Consumer Ltd, said: "At Mamaearth, we have
always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin free beauty and personal care products from Tier 3 and smaller markets and this partnership with Meesho is helping us bridge this gap further. It will now significantly contribute as we work towards our goal of achieving ARR of Rs 100 crore on Meesho by enhancing accessibility and consumer trust in newer regions.”

Vidit Aatrey, co-Founder and CEO, Meesho said: “At Meesho, our mission is to democratize internet commerce, ensuring that high-quality products are accessible to every Indian, no matter where they live. The launch of Meesho Mall was a strategic response to the growing demand for branded products in categories like beauty and personal care. Since welcoming Mamaearth to our platform, we’ve seen incredible resonance with our shoppers and a remarkable surge in orders. We are thrilled about the opportunities Meesho Mall presents for both our consumers and brand partners, as we continue to make e-commerce accessible and affordable for millions in the country.”

Mamaearth said it witnessed exceptional growth on Meesho, with an impressive 226% increase in orders during the recently concluded Mega Blockbuster Sale. "This surge in demand was fueled by popular products like the Mamaearth Rice Face Wash, Mamaearth Vitamin C Daily Glow Face Cream, and Mamaearth Onion Shampoo showcasing the strong appeal of our offerings," said the FMCG firm.