Coca-Cola launches new nutrition drink priced at Rs 5

Coca-Cola launched two new products in the country on May 3, entering the enhanced hydration and nutritious dilutables segment. The company has priced one of the products as low as Rs 5.

Aquarius Glucocharge, a fruit juice,  costs Rs 10 for a 200 ml serving. Minute Maid Vitingo, a formulation that comes in dilutable sachets, will be priced at Rs 5 for an 18 gm sachet.

The new products will be sold at medical stores across the country. The company said that it plans to make Aquarius Glucocharge a mass brand in the next eight months.

Vitingo has been designed to address issues of micronutrient deficiency and malnutrition in India, the company said in a statement.

"While Minute Maid Vitingo aims to be a part of the solution to malnutrition that the country is solving for, we are equally committed to making Aquarius GLUCOCHARGE a mass distributed brand in the next eight months," said T Krishnakumar, President, Coca-Cola India and South West Asia.

Vitingo will give stiff competition to Kraft Heinz's Glucon-D and Dabur India's Glucose-D.

The company does not plan any other products in the Rs 5 price range, said a report in Mint. The company is looking to re-enter the dairy segment by the end of the year. It's ready-to-drink- flavoured milk Vio was not been that successful so far.

"We are well entrenched in three of the five beverage segments. We are not in the other two - dairy and tea/coffee. You will hear from us on that soon," said Krishnakumar, according to Business Today.