Necessity is the mother of invention, so goes the proverb which is now more true than ever, with the coronavirus upending lives as well as businesses. Bollywood bigwigs, too, need to come to terms with the “new normal”.
The year 2021 has just begun and while plans are being drawn for the release of big-ticket films, it is time to revisit public relations & marketing campaigns that are integral to such releases.
It is a whole new world and could very well shape the way the industry looks at monetising the spend when it comes to pre-and post-release hype.
"Now post the pandemic, activities involving large-scale audiences and fan interactions have gone very limited, with more focus being on digital and social media marketing. Since this again is full of various kinds of products, be it films or other durables, the campaign has to be ground-breaking and clutter-free,” says Girish Johar, producer and trade analyst.