Vicky Kaushal's 5 ultimate career moves that made him the youth's star
Vicky Kaushal has emerged as one of the most impactful actors of his generation, winning hearts with both versatility and depth. From his striking debut in Masaan to headlining 2025’s blockbuster Chhaava, his decade-long journey reflects grit, integrity, and artistic risk-taking. As he marks 10 years in the industry, here’s a look at five key choices that cemented his place as a fan favourite.
1. The Breakthrough Beat — Masaan to Raazi Vicky’s entry into cinema was refreshingly real. Masaan (2015) gave Bollywood a thinking, feeling, grounded hero. In Raazi, he played a stoic army man with understated strength. These roles earned him early critical respect — not for playing it big, but for playing it true.
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2. From National Hero to Box Office Powerhouse Uri: The Surgical Strike turned him into a national icon — combining action with authenticity. Then came Zara Hatke Zara Bachke, which brought back the charm of middle-class romance. And now with Chhaava, where he plays Chhatrapati Sambhaji Maharaj, he’s stepping into historical grandeur. From relatable to regal — Vicky’s arc is getting bigger, while staying rooted.
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3. Brand Vicky: Reliable, Real, and Reachable Brands love him because audiences trust him. Whether it’s ENO, where he brings a light-hearted, family-friendly touch, or Tata CLiQ, which places him as a confident, style-savvy modern Indian — Vicky fits the bill. His association with G-SHOCK taps into the youth and fitness segment, showcasing him as tough, active, and unstoppable. These are brands that sit on both ends of the affordability scale — and Vicky balances both worlds effortlessly.
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4. The Man of the Moment — Versatile, Viral, and Here to Stay What makes Vicky Kaushal future-proof is his range — not just as an actor, but as a personality. Whether he’s dancing to a viral wedding number or leading a period epic, there's a sense of honesty and ease. As he steps into bigger cinematic spectacles like Chhaava and more brand collaborations across categories, Vicky isn’t just a star — he’s an emotion the masses believe in. And that belief is what will fuel his next decade.
5. Mass + Class = Endorsement Gold From Boult Audio to Wild Stone, Vicky has built a presence in mass brands without losing his premium edge. He's also fronted campaigns for Beardo, Ajio, and CRED, proving he can speak to the small-town dreamer and the urban professional alike. His relatability isn't manufactured — it mirrors his real-life rise from an engineer to a film star. That authenticity is why brands across tiers bet big on him.
