This bubble wrap dress by ‘Balenciaga of Belarus’ is internet’s latest obsession

bubble wrap dress

The Internet has been buzzing with excitement over a new fashion trend emerging from Belarus. ZNWR, a Belarusian retailer often dubbed the "Balenciaga of Belarus," has captured the attention of social media users worldwide with its striking bubble wrap dress. Priced at approximately S$116 (around Rs 7,200), this unconventional garment is made entirely of large bubble-filled panels, turning it into a wearable piece of art that doubles as a satisfying sensory experience.

The bubble wrap dress first gained viral attention when a TikTok user posted a video from a mall in Minsk. In the video, the user showcases the dress hanging on display, revealing that it's more than just packing material. "Girls, if you’re looking for a dress, here you go," she captioned the post, which quickly garnered thousands of likes and shares. The video highlighted the garment's functional details, including a zipper and a price tag reading 280 Belarussian rubles (roughly S$116 or Rs 7,200).

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This revelation confirmed that the bubble wrap creation was indeed a legitimate fashion piece, not just a quirky novelty.
Following the TikTok post, the bubble wrap dress began to gain traction on Instagram, where images of the outfit spread like wildfire. Reactions from users were mixed but overwhelmingly enthusiastic. One commenter quipped, "My God, how to wear it. All your stress will come out when you put it on and it pops. But they are brilliant guys." Another user joked, "Send this jacket to your ex to calm down." The lighthearted nature of the design struck a chord with many, prompting comments like, “Balenciaga? Not surprising but cool,” and “What a brilliant dress.”

The popularity of the dress also sparked some amusing comments, with one user humorously noting, “I, as the head of the dry cleaner, send a big powerful juicy hello to you.” It seems that the unique and playful nature of the dress had people both entertained and curious about how it would function in real life.

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ZNWR’s collection is limited edition, featuring just 20 dresses and 20 jackets. The jackets, which incorporate the same bubble wrap design, are priced at 380 Belarussian rubles (approximately S$158 or Rs 9,900). The high price tag reflects not only the novelty of the design but also the craftsmanship involved in creating these wearable, interactive pieces. While the bubble wrap dress is undoubtedly a departure from the traditional holiday fashion staples like velvet and satin, it is exactly this bold, unconventional approach that has made it so appealing.

The viral success of the bubble wrap dress can be seen as part of a broader trend of avant-garde fashion and unusual materials making their way into pop culture. This playful, out-of-the-box thinking recalls previous fashion phenomena, such as Lady Gaga’s infamous meat dress, which similarly shocked the public with its daring use of unconventional materials. Moreover, the dress also echoes the viral moment earlier this year when a model wore a gown made entirely of live fish, demonstrating how far fashion can push boundaries.