BLACKPINK member Rosé is proving that her star power isn’t limited to the music stage, she’s also dominating YouTube. According to Forbes Korea’s 2025 report, titled “K-pop fandom dominates YouTube,” Rosé topped the list of celebrity YouTubers, generating an estimated $8.2 million (11 billion won) annually from her channel.
Rose YouTube presence is impressive with 18.1 million subscribers, 86 uploaded videos, and a staggering 3.6 billion views combined.
Fans flock to her channel not just for behind-the-scenes content but also for her personal vlogs, music teasers, and occasional collaborations.
Rosé’s fame increased further after her 2024 collaboration with Bruno Mars on the hit single APT. Their track became the fastest K-pop release of 2024 to reach 100 million YouTube views and peaked at No. 3 on the U.S. Billboard Hot 100, setting a record for the highest-charting single by a female K-pop artist. The song remained on the chart for 41 consecutive weeks and amassed over 100 million Spotify streams within a week.
Her influence doesn't stays till music and social media. She was also named one of Time magazine’s “100 Most Influential People of the Year,” not limiting her global reach and impact.
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Meanwhile, the BLACKPINK group continues to draw massive crowds with their ongoing world tour “Deadline,” as they're performing across continents and breaking ticketing records.
Their Fans are not only celebrating the BLACKPINK's musical achievements but also Rosé’s individual milestones, particularly her success as a top-earning celebrity YouTuber.
With Rose combination of talent, charisma, and digital savvy, she demonstrates how K-pop stars are increasingly shaping global entertainment both on and off the stage.
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