Cadbury India Ltd.

1948
 
 - The Company was Incorporated on 19th July, as a private limited
 company under the name of Cadbury-Fry (India) Private Limited and
 commence business soon thereafter.  Manufacturing facilities were
 set
 up gradully.
 
 1964
 
 - The Company undertook at its own cost and responsibility the
 development of cocoa growing in the country.  A specialist cocoa
 advisory service was created.  A cocoa research centre was also
 created
 together with seeding nurseries and distribution centres.
 
 - Through its subsidiary, Induri Farm Ltd., the Company had set up
 facilities near Pune to breed cattle that would give improved yield
 of
 milk at economic feeding costs.
 
 1967
 
 - Cadbury introduced the `Five Star and Gems' chocolates in 1967 and
 1968 respectively.
 
 1977
 
 - The name of the Company was changed from Cadbury-Fry (India) Pvt.
 Ltd., to Cadbury India Pvt. Ltd., on 7th June.  It was converted into
 a
 public limited company on 11th June.  An agreement was entered into
 with Cadbury Overseas Ltd., (COL) U.K., on 3rd May, for technical
 services concerning new products and processes.
 
 - The Company entered into an agreement with CSOL for the grant of a
 licence for continued use of the word `Cadbury' as part of the
 Company's corporate name.
 
 - The Company was grated a letter of intent for the manufacture of
 6,000 tonnes per annum of processed vegetable oils/fats (cocoa
 butter
 substitute) wholly for export.
 
 - The Company also received a letter of intent for setting up
 manufacturing facilities in Jammu & Kashmir for the production of
 apple
 juice concentrate.  Approval of Government was received for
 technical
 collaboration with Bulmer's of the U.K.
 
 - Shares subdivided on 22.03.1976, 13,60,905 bonus shares issued in
 prop. 10.50:1 on 28.04.1977.  9,93,677 shares issued (prem. Re.1 per
 shares) 1,43,677 shares reserved for allotment to resident Indian
 directors their friends and employees and 8,50,000 shares offered to
 the public in July.
 
 1978
 
 - In December, CSOL disinvested out of their holdings in the
 Company,
 2,90,515 equity shares of Rs 10 each through an offer for sale at a
 premium of Rs 3.50 per share as follows (i) 1,30,515 shares to V.
 Mallya and M.L. Apte and (ii) 1,60,000 shares to resident Indian
 shareholders as rights in proportion 1:10 out of which about 60,000
 shares were reserved for Indian directors and employees of the
 Company.
 
 - After the offer for sale in December and new issue of capital in
 May
 1979, the non-resident holding in the Company was reduced to 40%.
 
 - With a view to upgrading the present technology, improve quality
 of
 the products, the Company proposed to acquire technology and process
 know-how from Cadbury Schweppes plc.  (CSP), who offer the said
 services only to their wholly owned subsidiary companies.
 
 - The Company allotted during Jan.-Feb. 1993, along with its Rights
 Issue, 22,92,000 equity shares of Rs 10 each at a premium of Rs 90
 per
 share to CSOL.
 
 1979
 
 - Industrial licence for the apple juice project was received and
 the
 project was commissioned on 16th September, 1980.
 
 - 5,15,808 shares issues (prem. Rs 2.50 per share) in May 1979:
 70,000
 shares to UTI and 40,000 shares each to LIC and GIC; 44,760 shares
 to
 Indian directors and employees of the Company and 3,21,048 shares as
 rights to resident Indian shareholders in prop. 1:4.
 
 1981
 
 - The Company received a certificate to manufacture 2,200 tonnes of
 chocolates at Indori.
 
 1982
 
 - On 17th December, the name of the Company was changed from Cadbury
 India Ltd., to Hindustan Cocoa Products Ltd., consequent to 60% of
 its
 shares being held by the Indian public.
 
 1984
 
 - 12,00,000 bonus shares issued in prop. 2:5.
  
 - The company launched its dairy milk chocolate, which has now
 become
 the flagship brand of the company.  A diversification into the
 ice-cream market in 1989 by introducing Dollops was undertaken in a
 strategic alliance with Brooke Bond India (a subsidiary of
 Unilever),
 which was sold off to the latter in 1992. 
 
 1985
 
 - The Company explored the possibilities of entering into the
 business
 of software export.
 
 1986
 
 - The Company received approval of the Company Law Board for
 undertaking software business and efforts were taken to explore the
 opportunities both at home and export markets.
 
 1987
 
 
 - In chocolate group, the Company launched new products such as
 `Crackle', `Orange', `Strawberry Krisp', `Mello', and `Wildlife
 bar'.
 For every `Wildlife bar' sold, the Company makes a contribution to
 the
 Wildlife fund, as per an agreement entered into with the fund.  In
 the
 foods drinks, the Company launched `Choc O Cheer.
 
 - 42,00,000 bonus shares issued in prop. 1:1.
 
 1988
 
 - The Chocolate division introduced some more new products to upper
 and
 lower ends of the market.  In the food drinks area, a higher protein
 drink under the brand name `Enriche' was successfully introduced. 
 The
 Company diversified into ice-cream market and a product under the
 brand
 name `Dollops' was test marketed in Hyderabad on New year's day.
 
 - In order to meet the growing demand for the Company's food drink
 products, it was decided to eatablish a new factory at Malanpur,
 Bhind
 District in the State of Madhya Pradesh.
 
 1989
 
 - The product of the food drinks was marketed under the brand name
 `Enriche'.
 
 - Effective 1st December, the name of the Company was changed from
 Hindustan Cocoa Products, Ltd. to Cadbury India, Ltd. to reflect the
 wider range of products manufactured/marketed by the Company.
 
 1993
 
 - With effect from 18th July, the Company's Ice Cream business
 comprising manufacturing arrangements with two well known brands
 Dollops & Lopstop was transferred to Brooke Bond India Ltd. for a
 consideration of Rs 1062.65 lakhs and an assurance from the company
 to
 Brooke Bond that they would not make or sell Ice creams for a period
 of
 8 years.
 
 - During January-February, the Company issued 16,80,000 equity
 shares
 of Rs 10 each for cash at a premium of Rs 90 per share on Rights
 basis
 in the proportion 1:5 (all were taken up).  Allotment of 105 shares
 of
 these were kept in abeyance based on Court orders.
 
 - 16,80,000 rights shares allotted (prem. Rs 90 per share prop. 
 1:5).
 Another 28,000 shares allotted to employees, etc. (prem.  Rs 90 per
 share) in 1992-93.  22,92,000 shares allotted to CSOL (prem. Rs 90
 per
 share).  105 shares kept in abeyance were allotted.
 
 1994
 
 - The Company undertook a modernization and rationalisation
 programme
 at its Malanpur factory at a cost of Rs 40 crores.
 
 1995
 
 - `Perk' was launched from its Malanpur plant.  Towards the end of
 1996, the Company has launched a new range of sugar confectionery,
 `Googly', a trangy, fizzy fruit flavoured candy in Chennai under the
 brand name `Trebor'.
 
 - 74,40,000 bonus shares issued in prop. 3:5.
 
 1997
 
 - Cadbury India Ltd has announced rights issue of equity shares at a
 price of Rs.150 each in the ratio of one equity share for every five
 shares held.  The company has fixed book closure for the purpose of
 determining rights entitlement between May 6 and June 2.
 
 - Cadbury India Ltd has launched Truffle - flavoured soft centre
 moulded chocolate bar.  The product was launched in Calcutta, Mumbai
 and New Delhi during October with subsequent launches planned in
 Bangalore, Chennai, Hyderabad and other mini-metros in a
 phased-manner
 in November.
 
 - Cadbury India is launching its well-known beverage Bournvita in
 sachets.
 
 - 39,61,473 No. of equity shares of Rs 10 each at a premium of Rs
 140
 per share allotted on rights basis in prop. 1:5.
 
 - 32 shares kept in abeyance issued.
 
 1998
 
 - Cadbury's launches Picnic: Cadbury India Ltd on March 23,
 announced
 the launch of Picnic in Karnataka.  It is being made at a specially
 imported new line in the state-of-the-art factory near Gwalior.
 
 - Cadbury India is celebrating its golden jubilee in India.  To
 commemorate the occasion, the company has organised a series of
 events
 for the employees and business associates in Mumbai, the branch
 offices
 and plant sites.
 
 - The Board of directors of Campco have approved the proposal to
 enter
 into an agreement with Cadbury.
 
 - Cadbury India is exploring the possibility of generating revenue
 from
 Cadbury House, its corporate headquarters at Pedder Road in south
 Mumbai.
 
 1999
 
 - Cadbury India Ltd has launched a new product, `Nice Crem', under
 its
 sugar confectioner business.  The sugar candy has been launched only
 in
 Mumbai.
 
 - During 1994-95, Cadbury's entire range of products were introduced
 in
 Bangladesh.  Its new wafer product, Perk, was launched in Sep.'95,
 in
 Mumbai, Delhi, Calcutta, Pune and Goa.  The company launched a new
 range of sugar confectionery, Googly a tangy, fizzy, fruit flavoured
 candy in Tamil Nadu under the Trebor umbrella brand name.
 
 2000
 
 - Cadbury's has introduced Perk Slims, a slimmer version of the
 wafe.
 
 - The Company has relaunched Perk, its chocolate-coated wafer, it
 has
 four new layers covered in Cadbury Dairy Milk Chocolate.
 
 - Cadbury India Ltd. has launched a range of gift packs for Diwali.
 
 - The Company had entered into a Memorandum of understanding on July
 5th, to sell its immovable property at Colaba, Mumbai.
 
 2001
 
 - Mathew Cadbury will take over as the new managing Director of the
 Rs
 511-crore Chocolate confectionery major, Cadbury India Ltd. with
 effect
 from February 5.
 
 - The Company has launched Sweet Nothings range of gift packs for
 Valentine Day.
 
 
 2002
 
 -Cadbury SchweppesPlc acquires 39.34% stake in its Indian subsidiary
 Cadbury India Ltd.
 
 -Cadbury Scheweppes Pcl developed a new phenomenon allowing its 
 consumers to define its brand profitle.
 
 -Cadbury India has executed an agreement with Kalpataru Properties
 Pvt Ltd
 for sale of land at Thane.
 
 -Cadbury's market share has dipped to 70.7% due to competition.
 
 -Cadbury India tapping unconventional marketing channels like
 non-retail chains
 to drive their market expansion.
 
 -The Maharashtra Food and Drugs Administration seizes stocks and
 charges 
 cadbury with mis-branding.
 
 -Cadbury's buy out  of pfizer's confectionary brand is expected to
 set a strong 
 base in the oral gratification category
 
 2003
 
 -Cadbury India launches Cadbury's Heroes, which is a blend of
 company's 
 leading brands.
 
 --Adams will now be a part of the mass markets division of cadbury
 India.
 
 -Cadbury has roped in advertising firm called Lemon to handle
 creative for
 its products temptation and milt treat.
 
 -Cadbury India has dropped Carat India and roped in Madison Media
 for
 the media planning and buying.
 
 -Cadbury India relaunched its flagship brand 'Cadbury Dairy Milk'.
 
 -Cadbury to tie up with BPL Mobile for SMS vending services.
 
 -Cadbury India has been identified as 'innovation centre' by its
 overseas parent.
 
 2004
 
 -Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk
 
 2005
 
 -Cadbury Schweppes Asia-Pacific has announced that Mr Bharat Puri,
 Managing Director of the Indian sub-continent, has been appointed
 Commercial Strategy Director for Asia-Pacific and will be based in
 Singapore
 
 2007
 
 - Cadbury India has rolled out a wafer-based chocolate called 'Ulta
 Perk' nationally. 'Ulta Perk' has been test marketed in southern
 states like Tamil Nadu and Karnataka for over 6 months and is now
 being launched in other parts of India. The product is targeted
 towards teenagers and youth. 'Ulta Perk' will be the second product
 offering from Cadbury in the chocolate-wafer segment, after the
 'Perk' brand.