Company History - Cadbury India
- The Company was Incorporated on 19th July, as a private limited
company under the name of Cadbury-Fry (India) Private Limited and
commence business soon thereafter. Manufacturing facilities were
- The Company undertook at its own cost and responsibility the
development of cocoa growing in the country. A specialist cocoa
advisory service was created. A cocoa research centre was also
together with seeding nurseries and distribution centres.
- Through its subsidiary, Induri Farm Ltd., the Company had set up
facilities near Pune to breed cattle that would give improved yield
milk at economic feeding costs.
- Cadbury introduced the `Five Star and Gems' chocolates in 1967 and
- The name of the Company was changed from Cadbury-Fry (India) Pvt.
Ltd., to Cadbury India Pvt. Ltd., on 7th June. It was converted into
public limited company on 11th June. An agreement was entered into
with Cadbury Overseas Ltd., (COL) U.K., on 3rd May, for technical
services concerning new products and processes.
- The Company entered into an agreement with CSOL for the grant of a
licence for continued use of the word `Cadbury' as part of the
Company's corporate name.
- The Company was grated a letter of intent for the manufacture of
6,000 tonnes per annum of processed vegetable oils/fats (cocoa
substitute) wholly for export.
- The Company also received a letter of intent for setting up
manufacturing facilities in Jammu & Kashmir for the production of
juice concentrate. Approval of Government was received for
collaboration with Bulmer's of the U.K.
- Shares subdivided on 22.03.1976, 13,60,905 bonus shares issued in
prop. 10.50:1 on 28.04.1977. 9,93,677 shares issued (prem. Re.1 per
shares) 1,43,677 shares reserved for allotment to resident Indian
directors their friends and employees and 8,50,000 shares offered to
the public in July.
- In December, CSOL disinvested out of their holdings in the
2,90,515 equity shares of Rs 10 each through an offer for sale at a
premium of Rs 3.50 per share as follows (i) 1,30,515 shares to V.
Mallya and M.L. Apte and (ii) 1,60,000 shares to resident Indian
shareholders as rights in proportion 1:10 out of which about 60,000
shares were reserved for Indian directors and employees of the
- After the offer for sale in December and new issue of capital in
1979, the non-resident holding in the Company was reduced to 40%.
- With a view to upgrading the present technology, improve quality
the products, the Company proposed to acquire technology and process
know-how from Cadbury Schweppes plc. (CSP), who offer the said
services only to their wholly owned subsidiary companies.
- The Company allotted during Jan.-Feb. 1993, along with its Rights
Issue, 22,92,000 equity shares of Rs 10 each at a premium of Rs 90
share to CSOL.
- Industrial licence for the apple juice project was received and
project was commissioned on 16th September, 1980.
- 5,15,808 shares issues (prem. Rs 2.50 per share) in May 1979:
shares to UTI and 40,000 shares each to LIC and GIC; 44,760 shares
Indian directors and employees of the Company and 3,21,048 shares as
rights to resident Indian shareholders in prop. 1:4.
- The Company received a certificate to manufacture 2,200 tonnes of
chocolates at Indori.
- On 17th December, the name of the Company was changed from Cadbury
India Ltd., to Hindustan Cocoa Products Ltd., consequent to 60% of
shares being held by the Indian public.
- 12,00,000 bonus shares issued in prop. 2:5.
- The company launched its dairy milk chocolate, which has now
the flagship brand of the company. A diversification into the
ice-cream market in 1989 by introducing Dollops was undertaken in a
strategic alliance with Brooke Bond India (a subsidiary of
which was sold off to the latter in 1992.
- The Company explored the possibilities of entering into the
of software export.
- The Company received approval of the Company Law Board for
undertaking software business and efforts were taken to explore the
opportunities both at home and export markets.
- In chocolate group, the Company launched new products such as
`Crackle', `Orange', `Strawberry Krisp', `Mello', and `Wildlife
For every `Wildlife bar' sold, the Company makes a contribution to
Wildlife fund, as per an agreement entered into with the fund. In
foods drinks, the Company launched `Choc O Cheer.
- 42,00,000 bonus shares issued in prop. 1:1.
- The Chocolate division introduced some more new products to upper
lower ends of the market. In the food drinks area, a higher protein
drink under the brand name `Enriche' was successfully introduced.
Company diversified into ice-cream market and a product under the
name `Dollops' was test marketed in Hyderabad on New year's day.
- In order to meet the growing demand for the Company's food drink
products, it was decided to eatablish a new factory at Malanpur,
District in the State of Madhya Pradesh.
- The product of the food drinks was marketed under the brand name
- Effective 1st December, the name of the Company was changed from
Hindustan Cocoa Products, Ltd. to Cadbury India, Ltd. to reflect the
wider range of products manufactured/marketed by the Company.
- With effect from 18th July, the Company's Ice Cream business
comprising manufacturing arrangements with two well known brands
Dollops & Lopstop was transferred to Brooke Bond India Ltd. for a
consideration of Rs 1062.65 lakhs and an assurance from the company
Brooke Bond that they would not make or sell Ice creams for a period
- During January-February, the Company issued 16,80,000 equity
of Rs 10 each for cash at a premium of Rs 90 per share on Rights
in the proportion 1:5 (all were taken up). Allotment of 105 shares
these were kept in abeyance based on Court orders.
- 16,80,000 rights shares allotted (prem. Rs 90 per share prop.
Another 28,000 shares allotted to employees, etc. (prem. Rs 90 per
share) in 1992-93. 22,92,000 shares allotted to CSOL (prem. Rs 90
share). 105 shares kept in abeyance were allotted.
- The Company undertook a modernization and rationalisation
at its Malanpur factory at a cost of Rs 40 crores.
- `Perk' was launched from its Malanpur plant. Towards the end of
1996, the Company has launched a new range of sugar confectionery,
`Googly', a trangy, fizzy fruit flavoured candy in Chennai under the
brand name `Trebor'.
- 74,40,000 bonus shares issued in prop. 3:5.
- Cadbury India Ltd has announced rights issue of equity shares at a
price of Rs.150 each in the ratio of one equity share for every five
shares held. The company has fixed book closure for the purpose of
determining rights entitlement between May 6 and June 2.
- Cadbury India Ltd has launched Truffle - flavoured soft centre
moulded chocolate bar. The product was launched in Calcutta, Mumbai
and New Delhi during October with subsequent launches planned in
Bangalore, Chennai, Hyderabad and other mini-metros in a
- Cadbury India is launching its well-known beverage Bournvita in
- 39,61,473 No. of equity shares of Rs 10 each at a premium of Rs
per share allotted on rights basis in prop. 1:5.
- 32 shares kept in abeyance issued.
- Cadbury's launches Picnic: Cadbury India Ltd on March 23,
the launch of Picnic in Karnataka. It is being made at a specially
imported new line in the state-of-the-art factory near Gwalior.
- Cadbury India is celebrating its golden jubilee in India. To
commemorate the occasion, the company has organised a series of
for the employees and business associates in Mumbai, the branch
and plant sites.
- The Board of directors of Campco have approved the proposal to
into an agreement with Cadbury.
- Cadbury India is exploring the possibility of generating revenue
Cadbury House, its corporate headquarters at Pedder Road in south
- Cadbury India Ltd has launched a new product, `Nice Crem', under
sugar confectioner business. The sugar candy has been launched only
- During 1994-95, Cadbury's entire range of products were introduced
Bangladesh. Its new wafer product, Perk, was launched in Sep.'95,
Mumbai, Delhi, Calcutta, Pune and Goa. The company launched a new
range of sugar confectionery, Googly a tangy, fizzy, fruit flavoured
candy in Tamil Nadu under the Trebor umbrella brand name.
- Cadbury's has introduced Perk Slims, a slimmer version of the
- The Company has relaunched Perk, its chocolate-coated wafer, it
four new layers covered in Cadbury Dairy Milk Chocolate.
- Cadbury India Ltd. has launched a range of gift packs for Diwali.
- The Company had entered into a Memorandum of understanding on July
5th, to sell its immovable property at Colaba, Mumbai.
- Mathew Cadbury will take over as the new managing Director of the
511-crore Chocolate confectionery major, Cadbury India Ltd. with
from February 5.
- The Company has launched Sweet Nothings range of gift packs for
-Cadbury SchweppesPlc acquires 39.34% stake in its Indian subsidiary
Cadbury India Ltd.
-Cadbury Scheweppes Pcl developed a new phenomenon allowing its
consumers to define its brand profitle.
-Cadbury India has executed an agreement with Kalpataru Properties
for sale of land at Thane.
-Cadbury's market share has dipped to 70.7% due to competition.
-Cadbury India tapping unconventional marketing channels like
to drive their market expansion.
-The Maharashtra Food and Drugs Administration seizes stocks and
cadbury with mis-branding.
-Cadbury's buy out of pfizer's confectionary brand is expected to
set a strong
base in the oral gratification category
-Cadbury India launches Cadbury's Heroes, which is a blend of
--Adams will now be a part of the mass markets division of cadbury
-Cadbury has roped in advertising firm called Lemon to handle
its products temptation and milt treat.
-Cadbury India has dropped Carat India and roped in Madison Media
the media planning and buying.
-Cadbury India relaunched its flagship brand 'Cadbury Dairy Milk'.
-Cadbury to tie up with BPL Mobile for SMS vending services.
-Cadbury India has been identified as 'innovation centre' by its
-Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk
-Cadbury Schweppes Asia-Pacific has announced that Mr Bharat Puri,
Managing Director of the Indian sub-continent, has been appointed
Commercial Strategy Director for Asia-Pacific and will be based in
- Cadbury India has rolled out a wafer-based chocolate called 'Ulta
Perk' nationally. 'Ulta Perk' has been test marketed in southern
states like Tamil Nadu and Karnataka for over 6 months and is now
being launched in other parts of India. The product is targeted
towards teenagers and youth. 'Ulta Perk' will be the second product
offering from Cadbury in the chocolate-wafer segment, after the