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Quick Take: Is JioCinema's free streaming of IPL attracting advertisers to concentrate on one platform?

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Quick Take: Is JioCinema's free streaming of IPL attracting advertisers to concentrate on one platform?

The availability of free IPL streaming on JioCinema is proving irresistible to advertisers this year, leading to a shift in focus towards the platform and the potential for some marketers to exclusively choose JioCinema for their IPL ad spends.
Media Mavens: 'Media planning is about capitalising consumer trends and unearthing unique opportunities,' says Alliance’s V Narayanan

Brand Makers

Media Mavens: 'Media planning is about capitalising consumer trends and unearthing unique opportunities,' says Alliance’s V Narayanan

MX Player's Nikhil Gandhi quits the Times-owned streamer

Brand Makers

MX Player's Nikhil Gandhi quits the Times-owned streamer

Ranveer Singh beats Virat Kohli to become most valuable celebrity in 2022

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Ranveer Singh beats Virat Kohli to become most valuable celebrity in 2022

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Quantum Brief

Why is Krafton taking aim at the Indian gaming market with Road to Valor: Empires?

Why is Krafton taking aim at the Indian gaming market with Road to Valor: Empires?

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Marketing Mocktail: The purpose of Brand Purpose explained!

Marketing Mocktail: The purpose of Brand Purpose explained!

Brand Makers

CXO Moves: Find out who moved in, up and out at Dentsu, Havas, boAt, GM, Sony Music, and more

CXO Moves: Find out who moved in, up and out at Dentsu, Havas, boAt, GM, Sony Music, and more
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#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs

A snapshot of business woman and “Mama Shark” Ghazal Alagh’s journey and the women she wants to share her light with.

#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs

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Diageo India CEO Hina Nagarajan: Consumers are not necessarily drinking more, but they are drinking better

Brand Makers

Diageo India CEO Hina Nagarajan: Consumers are not necessarily drinking more, but they are drinking better

There's been a structural shift in consumer choices and behavior over the last few years. Consumers are drinking better, they are living in the physical and the digital world now and really experimenting, said Hina Nagarajan, MD and CEO of Diageo India. In an exclusive interview with Storyboard18's editor Delshad Irani, Nagarajan shared her views on the alcobev major’s premiumisation and M&A strategies, key consumer trends, advertising, women in leadership, ESG agenda and more.

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