BUSINESS
Govt creates a 3-layer mechanism to check OTT content but no blanket censorship
Video streaming platforms will be able to classify their content under different ratings.
BUSINESS
ShemarooTV bets on its first original Jurm Aur Jazbaat to get more viewership, ad revenue
Free-to-air (FTA) channels, which depend on library content, have started investing in originals. While Dangal TV launched around five originals in 2020-21, ShemarooTV has launched its first original Jurm Aur Jazbaat.
TRENDS
Here's how social commerce is helping Trell, Chingari become more than just TikTok clones
Experiential buying and influencer marketing are both growing trends in India, and with merchandising linking the two, new game changers are arriving on the scene
BUSINESS
IPL 2021 auction | Our strategy was not crazy bidding but filling important gaps, says Delhi Capitals CEO
Delhi Capitals CEO Colonel Vinod Bisht said the key strategy for the team before going into the auction was filling the gaps identified by the coaches.
TRENDS
ASCI's new guidelines will make things a little tricky for influencers, here's how
ASCI’s objective to come up with the guidelines for influencers was to protect the interest of the consumers.
BUSINESS
Live stream and earn money on this made-in-India video sharing platform
Four months back Bolo Indya did a soft launch of its Bolo-Live feature where content creators can connect with their followers during their live streaming session and earn gifts.
BUSINESS
After a dry spell, FY22 may become one of the best years for India film industry
Theatrical release of around 17 Bollywood films has been announced so far, including big ventures like Ranveer Singh's 83 and Jayeshbhai Jordaar, Akshay Kumar's Bell Bottom, Ranbir Kapoor's Shamshera, and Ajay Devgn's Maidaan.
BUSINESS
Tiger Shroff has something new to offer in the cloud kitchen space, joins hands with The Thick Shake Factory
Expanding the existing brand Prowl, which is an active lifestyle brand, Shroff has joined hands with founders of milkshake QSR (quick service restaurant) chain The Thick Shake Factory (TTSF) to launch Prowl Foods.
BUSINESS
India vs England series: Day one of first Test match reached 26 million TV viewers
The first India vs England Test registered 3.8 million average minute audience, according to data provided by the Broadcast Audience Research Council India. The cricket match clocked a reach of 26 million viewers
BUSINESS
YRF’s Bollywood line-up for 2021 cheers exhibitors
Yash Raj Films has set the ball rolling for good times ahead with some much-awaited films that are likely to draw audiences back to theatres
TRENDS
IPL 2021: Vivo makes a comeback as title sponsor after staying away for a year
Last year was a struggle for Vivo which had to back out as title sponsor of IPL 13 due to anti-China sentiment which escalated after the border clash between India and China at Galwan valley where 20 army personnel were killed in the face-off.
BUSINESS
COVID-19 impact | India ad spend to grow by 23% in 2021 after falling 21.5% in 2020
While 2020 was a tough year, the ad market started seeing a month-on-month upturn since the third quarter last year.
BUSINESS
From Sooryavanshi to Hollywood and regional films, PVR Pictures will offer over 30 movies in 2021
PVR would be releasing 15 foreign language titles and 8-9 Hindi films over the next 12 months. As for Tamil, Telugu, Malayalam, and Kannada again about 7-8 films we will be releasing.
BUSINESS
Telugu OTT aha is another feather in the cap of language-specific streaming platforms
The platform has onboarded as many as 10 lakh paid subscribers within a year
BUSINESS
Theme parks like Wonderla, Imagicaa see footfalls coming back; resort bookings rise
At theme parks, people are not only coming for one-day trips but are also opting for mini vacations by staying at resorts.
BUSINESS
Sony Sports records over 100 million viewers for India tour of Australia, to offer lot more cricket in 2021
To watch the test matches between India and Australia, as many as 75 million viewers tuned into Sony Sports channels.
BUSINESS
Why this acquisition by fitness platform Cure.fit is good news for gym industry
Fitness industry faced one of the most challenging times last year due to coronavirus-led lockdown as they had to remain shut for months and seeing low footfalls even after reopening.
BUSINESS
IPL title sponsorship deal in limbo, but Vivo unlikely to get a foot in the door
Chinese phone brand Vivo, which was forced to exit as the Indian Premier League’s title sponsor after anti-China sentiment gained pace last year, could find it difficult to make a comeback to the highly popular annual cricketing extravaganza.
BUSINESS
India vs England series: Disney+Hotstar ropes in 9 sponsors, Dream11 becomes co-presenting sponsor
A Disney+ Hotstar spokesperson said, “Advertiser interest has been at an all-time high for the India versus England series which is being played in India.”
BUSINESS
India vs England Test series: Cricket back with a bang in India, tickets for Second Test sold out in an hour
Irrespective of the results of the First Test, the prospects of live cricket after a year has sports-crazy Chennai fans in a tizzy
BUSINESS
On a lighter note: Makers of Comicstaan to launch 25 stand-up specials this year on OTTs
As the trend catches on and streaming platforms turn to comedies, the intensifying competition has made it clear that only original content will work
CORONAVIRUS
It's 100% in theatres yet no sign of release of Sooryavanshi, 83. Here's why
Theatres in India can now operate without any restrictions on the number of audiences yet only Salman Khan's Radhe has announced the release date. Why aren't makers of other big Bollywood films announcing the release dates? Read on
BUSINESS
Not just tickets, BookMyShow now lets you buy, rent movies. But can it beat the OTTs?
The pay per view model is a bold experiment and much will depend on the content it offers. Some experts predict a growing traction
BUSINESS
Now, authors and composers to get royalties from radio broadcasters
Intellectual Property Appellate Board upheld the rights of IPRS and its lyricist, music composer and music publisher members, to claim royalties in respect of the broadcast of lyrics and music underlying sound recordings by FM radio stations in India.
