Meet the man who made Bhuvan Bam, the influencer with 3 billion YouTube views, a brand
Rohit Raj, co-founder of Artist Aadmi, a boutique talent management agency, has helped Bam crack many brand deals in the last few years. The two have also launched a merchandising firm, worth over Rs 50 crore, and a production company called BB Ki Vines Productions.
Wooing Malayalees: India's first vernacular dating app Arike sees traction
Mitron launches three new services; aims to take user base to 100 million in next 6 months
With the launch of the new services, Shivank Agarwal, co-founder and CEO, Mitron TV, is expecting a significant growth in user base.
IPL 2021: Once again tepid viewership on Disney Hotstar due to COVID curbs
There is a drop in viewership on Disney+Hotstar as once again TV has become the primary screen to watch IPL.
IPL 2021: With rising sponsorship revenues, franchises are hitting it out of the park
Companies are lured by the high impact of IPL, which has become even more attractive this year as traditional media such as print and radio have been hit by the restrictions in mobility because of the pandemic.
India gets another Clubhouse-like app as streaming social network Flyx launches Bakstage
Like Clubhouse, Bakstage is a platform where people can interact via audio conversations. And the app is available both on Android and iOS.
A Hindi GEC with a twist: Offering digital content on TV, The Q is now on DD FreeDish
The Q which was launched in 2017 offers digital content which includes shows like Kya Bolta Insta, Traveling Mondays, among others.
IPL 2021: Delhi Capitals secure highest-ever sponsorship revenue for IPL 14
The franchise this year has secured a 50 percent jump in sponsorship revenues compared to 2020.
COVID curbs a challenge, but retail companies say better prepared this time
For one, it’s not a national lockdown. Many companies are ready to face the lockdown in Maharashtra this time with a strong transportation system and buffer stocks. In fact, there are even companies looking at expansion now.
IPL 2021: MPL renews sponsorship deal with RCB, becomes principal sponsor for two years
MPL will continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition.
COVID-19 spike | Malls, multiplex owners upset over new restrictions, localised lockdowns
No business can survive if they continue to bleed for 12 months and this is what multiplexes and single screens are going through now, say market experts.
IPL 2021: Star Sports on boards same number of sponsors as last year
Last year, the broadcaster had signed 13 sponsors around a month before IPL 13 and eventually Star Sports had got on board 18 sponsors.
Here's why ad volumes in January, February in 2021 were the highest since 2017
According to Karan Taurani, Vice-President, Elara Capital, contribution from sports, new channels that launched in the last few months are some of the reasons that led to the growth in ad volumes.
IPL 2021: MPL becomes KKR's title sponsor, aims to reach 10 crore users by end of league
MPL first associated with KKR last year when the company became the franchise's principal sponsor.
T-Series joining copyrights body IPRS a game changer, says Javed Akhtar. Now eyes on YRF Music
IPRS has played a pivotal role in helping artiste’s get royalties and has most music companies. Getting T-Series, with a library of 2 lakh titles, on board gives the body a big boost and raises prospects that YRF (Yash Raj Films) Music would also join.
T-Series becoming member of Copyright Society IPRS to further boost royalty revenues
IPRS which has more than 5,000 members, collects royalties on behalf of them each time their music is played, be it over the radio, live concerts or music OTTs.
IPL 2021: Now, you can get replicas of CSK jerseys made out of recycled plastic
For the upcoming season, CSK has partnered with The Souled Store, an online brand selling quirky pop culture merchandise. What is interesting about this partnership is that The Souled Store will be offering replica jersey of team CSK which will be made from recycled plastic.
PUMA to pad up for RCB this IPL season
German multinational signs deal to become the team’s official kit partner. Company becomes the only global sports brand to be associated with an IPL franchise this year. Indians are buying more sports merchandise due to growing interest around fitness products, says top company official.
Kabhi khushi, kabhie gham: That’s the story at the box office as Covid looms large over cinemas
Just when things were looking up for the film business, uncertainty has started looming over cinemas due to rising number of Covid-19 cases, particularly in Maharashtra, which accounts for a quarter of the overall box office collections of Hindi films
Be it Snap or OTTs, everyone's in the race to make India originals. Here's why
Demand for original content will double by 2023, according to a recent FICCI-EY report.
Snap Inc, the parent company of Snapchat, announces launch of its first India original series
Snap's first original series in India is titled Phone Swap India which will launch on March 27 and will be available on Snapchat’s Discover.
If Facebook adds stickers in Stories, Indian creators could see 30% growth in revenue, says expert
While the platform is still testing the story sticker feature, experts think that launch of this feature will increase income of Indian creators significantly.
COVID Impact | Of 12 segments in media and entertainment space, only 2 witnessed growth in 2020
Every segment in the media and entertainment industry saw a double-digit decline last year except music and digital advertising which saw neither positive nor negative impact due to the pandemic.
No city tours or ground promotions, now movie marketing through memes and influencers
In the pre-COVID era, marketing spends on ground activities was almost 55 percent, followed by broadcast media like FM radio and TV channels at 25 percent, while the balance went to social media like Facebook, YouTube and Instagram. The order now stands reversed.