BUSINESS
Digital premiere is trending in Bengali film industry, SVF skips theatrical release for 'Detective'
SVF Entertainment, one of the leading media and entertainment companies in eastern India, is skipping theatrical release for its new venture.
BUSINESS
Now, discover content on Netflix in Hindi as the OTT launches Hindi user interface
From sign up to search rows, collections and payment, the entire experience on the OTT (over the top) platform will be available in Hindi across all devices on mobile, TV and web.
BUSINESS
Staying fit at home | Indoor fitness equipment sales grow nearly 60% during COVID-19 lockdown
Due to lack of access to opportunities to exercise outside of homes, more users are opting to buy equipment that could meet their fitness needs within their homes.
TRENDS
From social media to video OTTs, more Indians are consuming content in their local languages
According to a survey conducted by WATConsult, 29 percent of the users watch and browse content on Facebook in their local languages, making it the most popular choice of social media platform.
BUSINESS
Here's how Bodhi Tree created a web series on a lockdown during the lockdown
'The Gone Game' is a series which has been shot completely during the lockdown with the team and the actors having met only virtually.
BUSINESS
IPL 2020: Vivo’s exit could see Star India take a Rs 250 crore hit; other Chinese brands may choose to lie low
Oppo, Real Me, One Plus, Redmi/Xiaomi, Huawei, ZTE, Lenovo and other Chinese brands spend at least Rs 600-700 crore on the IPL across TV and digital media; companies with Chinese investments, such as Paytm, Dream 11, Swiggy, Zomato, may also stay away
BUSINESS
IPL 2020: India's biggest league to retain its brand value despite UAE venue
The biggest festival of sports coinciding with a festival like Diwali will be hard for brands to ignore, say market experts.
BUSINESS
Streaming success: Video OTTs see growth in paid subscribers in small towns
SVoD users witnessed a significant demographic change over the last one year as 37 percent of such users came from small towns last year as compared to 10 percent in 2018.
BUSINESS
How IPRS is upping the royalty game with its Facebook-Instagram tie-up
The association, which represents composers, lyricists and music publishers, has been working to ensure that artistes get their due each time their music is used. It is now looking at new revenue streams to increase their royalty payouts
BUSINESS
Why Vijay's Master or Vikram's Cobra are likely to have Hindi versions
With Covid forcing Hindi films to take the OTT route, dubbed South Indian films will help ensure cinemas have enough fresh content to exhibit and this may even serve as a long-term strategy
BUSINESS
Myntra goes from local to global, enters Middle East with 5X growth aim
For the new international market, Myntra is largely betting on casual wear categories, which form a major portion of the business in its domestic market
BUSINESS
Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner
Tata Tea Gold is looking for driving brand recall through Prime Video movie partnership which is a new aspect in the film business.
BUSINESS
Explained: Another challenge for broadcasters as NTO 2.0 jitters haunt them
Implementation of new order will bring down per-channel price to Rs 12 from Rs 19, and double the number of channels available for viewers. TRAI wants broadcasters to publish pricing and bouquet details by Aug 10. Fearing further erosion in ad and subscription base, broadcasters are not in a mood to do so.
BUSINESS
More OTTs launch small packs; ZEE5 announces new plan at Rs 365 a year
Along with select ZEE5 and Alt Balaji shows, ZEE5 Club has over 1,000 blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels.
BUSINESS
Covid-19 impact: With digital promotions stealing the limelight, marketing costs of films set to fall
The shift from television, print and outdoor to digital is reducing the promotional spend on a film
BUSINESS
Explained: With Consumer Protection Act coming into force, endorsement fees could go up
Since the onus of verifying the veracity of ad claims are on celebrities, they may charge more. Critics, however, say the Act lacks teeth. Section 21, which deals with endorsers, is not an enforceable law.
BUSINESS
COVID-19 impact: Is August the right time for theatres to reopen in India?
Looking at the rising coronavirus cases in India, cinemas reopening any time soon seems to be a distant dream.
BUSINESS
Indian mothers are busy in COVID-19 times, and it is not household chores
From blogs to vlogs (video blogs), mothers are creating more and more content in times of COVID-19 and even earning money out of content creation.
BUSINESS
Punit Goenka says he is here to stay, implements 5G formula for Zee 4.0
Zhase of the company.
BUSINESS
What other studios can learn from Yoodlee Films in the time of COVID-19
With its focus on great content and tight budget control, this young studio has many lessons for the film industry at a time when it is grappling with the challenges posed by the coronavirus outbreak
BUSINESS
Sushant Singh Rajput: The outsider who had enviable success at the box office
Sushant Singh’s biggest success was his recent offering Chhichhore that raked in maximum profits at the box office.
BUSINESS
The joke's on you, COVID: People turn to comedy on TV, OTT platforms as pandemic stretches on
The most-watched comedy shows on TV include The Kapil Sharma Show, Taarak Mehta Ka Ooltha Chashma and Bhabhi Ji Ghar Par Hai.
BUSINESS
Comedian Abish Mathew comes up with home-made avatar of 'Son of Abish'
This season the conversations are much better, deeper and funny throughout, said Abish Mathew.
BUSINESS
Here's how artistes can distribute music on their own
TuneCore, a do-it-yourself (DIY) platform for artistes, allows them to distribute music to 150 stores across the globe by paying a one-time fee
