Crypto brands continue to limit advertising on digital media amid regulatory uncertainty
Digital marketing agencies say in the current scenario, while digital remains key for the crypto category, brands are not as aggressive as they were last year.
Justin Beiber's Justice World Tour coming to India, on-ground events see revival
Justin Bieber's India show of the Justice World Tour will go on sale from June 4, priced from Rs 4,000 onwards on online booking and entertainment platform BookMyShow
Feeling the bite: Movie nights turn costlier
Your popcorn at cinemas will cost more as theatres increase F&B prices due to inflation; tickets, too, get pricey
Zee plans to enter metaverse, launch NFTs; Will hire more talent for its tech centre
The new centre is also working on technology for streaming platform ZEE5 to improve content discoverability.
From Zakir Khan to Kunal Kamra, stand-up comics back to performing at live events
People who experienced stand-up comedy online from the safety and comfort of their home during the pandemic are attending live shows after the lifting of restrictions, reinforcing its popularity.
Crypto ads come under ASCI scrutiny a month after regulator's rollout of guidelines
To ensure that consumers who deal in virtual digital assets are fully aware of the risks and are not misled, ads must comply with the ASCI guidelines, the regulator had said while introducing the guidelines.
Travel sector recovery faces risks of rising air fares, new Covid-19 wave
While the peak summer season offers hope to travel companies, there is also the possibility of higher airfares dampening demand
Influencers fret impact on brand deals as SEBI calls to bar celebrity endorsement of cryptos
Agencies representing influencers are also wary of SEBI's move to bar public figures from endorsing crypto brands. They are worried that crypto advertisers may step back from brand associations with content creators.
Cineline India makes a new screen play
Making a comeback to the exhibition business, the company plans to add 100 screens a year, is open for merger
OTT, COVID-19 to blame for Bollywood’s bleak box office performance, say experts
These two factors aside, Bollywood films are also failing to make a mark on the big screen. The biggest Hindi language grossers at the box office are two dubbed South Indian films, KGF Chapter 2 and RRR, which accounted for 60 percent of ticket sales
Esports will be our top revenue contributor in FY23 as well: Nazara Tech’s Nitish Mittersain
Company eyeing growth in real money gaming, will focus on international markets as well, says the Joint MD.
Thailand eyes India market for revival in tourism industry as it eases travel restrictions
Thailand is betting on India, which is among the top 5 markets for the tourism industry of the kingdom. Tourism Authority of Thailand expects 5 lakh Indian visitors to travel to Thailand in 2022.
Coming soon: A new cinema near you, courtesy a multiplex screen drive
Multiplexes are expected to take their screen count up from around 3,100 to over 3,800 by the end of FY23
IPL 2022: Ranveer Singh, Shah Rukh Khan most visible stars, celebrity endorsement up 8%
Celebrity-endorsed advertising has accounted for 53 percent of the total ad volume during the 39 matches of IPL 15, TAM Sports data shows
After social commerce, actor turned investor Athiya Shetty eyes health and beauty space
After making her debut as an investor in the social commerce space, Athiya Shetty daughter of Bollywood star Suniel Shetty is looking at expanding to more sectors.
Tourism Australia expects trade pact with India to drive student traffic, aims at 1 million visitors by 2030
The trade agreement also allows 1,800 qualified, professional, traditional Indian chefs and yoga teachers to enter Australia as contractual service suppliers for a period of up to four years. In addition, the post-study work visa for Indian students has been increased to four years.
PVR plans record number of screen additions in FY23; targets 1,000 by Q1 of FY24
The exhibitor is planning to add 120-125 screens in FY23, higher than its pre-COVID number of screen additions which was in the range of 75-100 odd screens.
What the partnership with Uday Shankar and James Murdoch will mean for Viacom18
Experts said the deal will help Viacom18 compete better in terms of new original content and taking on global streaming giants.
Hit by COVID-19, Amit Burman-backed Poker League expects strong growth in Season 5
The league which had earned Rs 8 crore in revenue during the first two seasons saw its revenue declining 40 percent in the last two seasons due to COVID-19.
For Elon Musk-owned Twitter, India a key growth market, say ad agencies
Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.
With Twitter changing hands, here’s what the micro-blogging site means for Indian influencers
Content creators excited over many interesting features Musk is offering. They say he is more likely to look into making impactful changes to the business model that will affect the platform drastically and that could affect user experience. There could be significant changes in influencer marketing, globally and in India, they believe.
NFT exchange GuardianLink sees strong traction in India for its cricket-based digital assets
Co-founder and COO of GuardianLink Kameshwaran Elangovan said that the platform received strong response from both the gaming and cricket community for the Meta Cricket League NFTs.
All eyes on Asian Games 2022 as Indian Esports players qualify participation
Players and Esports platforms expect its inclusion as a medal sport in the Asian Games to boost the gaming ecosystem, including education, training and infrastructure.
MS Dhoni's last-ball thriller boosts viewership on Disney+ Hotstar
Tata IPL 2022: The CSK-MI match is one of the most viewed games on the streaming platform so far.
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