BUSINESS
Short-video space would be about monetisation for creators in next 2 years: Experts
Over a year after the ban on TikTok, the short-video space in India has grown significantly with millions of Indian consuming content.
BUSINESS
Virat Kohli's Lovely Professional University post under ad regulator's radar, as it tightens rules on influencer endorsements
Virat Kohli’s social media post may have violated guidelines of the Advertising Standards Council of India, but experts say the ad regulator’s message may not have reached many celebrities and there are many grey areas.
BUSINESS
A year after TikTok ban, Indian short video space see users grow 20% to 240 million
Currently, at 240 million userbase, the number of users in the short video space is estimated to increase to 650 million by 2025 which will make the space second to television in terms of reach.
BUSINESS
Tokyo Olympics 2020 | Mirabai Chanu's chances of winning gold to up her brand value by 40%
Brands are making a beeline for the silver medalist who has chances of winning a gold at the Tokyo Olympics.
BUSINESS
Delhi Unlock | Film exhibitors upbeat as theatres to restart by August; Maharashtra remains a lag
Multiplex chain INOX is resuming operations at select cinemas on July 30. Another theatre chain Cinepolis will reopen in Hyderabad this week. In addition, Cinepolis will be reopening in few other locations in early August.
BUSINESS
From Rio to Tokyo Olympics, IOA's sponsorship revenue would have doubled if not for COVID-19
Uncertainty due to the COVID-19 pandemic made many brands unsure about associating with Tokyo Olympics. This made things difficult in terms of closing sponsorship deals, according to IOS Sports MD and CEO Neerav Tomar
BUSINESS
Celebrity ad volume surpasses pre-COVID levels on TV, Akshay Kumar shines again
As compared to first half of 2020, the period between January and June 2021 saw 65 percent growth in celebrity ad volumes.
BUSINESS
Only 12 of 332 COVID-19 claims in ads in FY21 were true, says ad regulator ASCI
'Brands that offer proven benefits to consumers have a genuine role in the pandemic, but unfortunately most of the COVID-19 related advertising fell woefully short. Most advertisers were unable to prove that the products actually worked to help consumers in a real way as claimed in the ads,' according to ASCI Secretary General Manisha Kapoor
BUSINESS
Going the OTT way: More regional dating apps are wooing Indians
In a span of five months, two regional online dating platforms have come into existence. After the launch of Arike, an online dating platform for the Malayalam-speaking audience, now comes Anbe which is focusing on the Tamil community.
BUSINESS
YouTube's new paid digital feature: Will Indian creators say Super Thanks?
Super Thanks is the fourth paid digital feature that YouTube has launched after Super Chats in 2017, Channel Membership in 2018 and Super Sticker in 2019; additional monetization model on the anvil
BUSINESS
TV ad volumes of traditional and new categories reach pre-COVID levels
There is a sharp increase in ad volumes from the top three advertisers, and while FMCG continues to dominate by share, the e-commerce category has seen a strong growth year on year. The auto sector has also made a comeback.
BUSINESS
TV ad volumes breach pre-COVID level, but revenues are still lower
Takings have been hit mainly due to the negative impact of the second wave of coronavirus, which also resulted in a two-week halt in shooting of general entertainment channel content in April this year; ad volumes rebounded in January-June 2021, with a strong growth of 21 percent over January-June 2019.
BUSINESS
Hiring alert: Zee entertainment to onboard 500 talent for its technology hub
In an announcement made on Tuesday, the company said that the innovation centre in Bengaluru will onboard talent having a strong expertise in the field of design, technology, data and cyber security.
BUSINESS
Shemaroo, Zee Live are betting on live streaming but monetisation a challenge
Figures, however, are promising. Between March 2020 and now, 60-63 percent of the country in the 18-34 year age bracket are on some sort of live streaming. Also, with the live streaming market expected to see at least over 250 million users by the end of 2022, revenue-generation woes will slowly end, say industry experts.
BUSINESS
SonyLIV gets on board over 50 advertisers for India’s tour of Sri Lanka
The video streaming platform has also locked sponsorship deals with brands like Vimal, Betway, WazirX, and Swiggy.
BUSINESS
Karan Johar's 'Shershaah' to release on Amazon Prime; with theatres shut, new film releases to go OTT way
"Medium and small films going to OTT will be higher than last year. From a large film perspective, the number would be similar or even less," Karan Taurani, senior VP, Elara Capital, told Moneycontrol.
BUSINESS
Betting big on Tokyo Olympics, Sony Pictures signs 15 sponsors, but will advertisers spend money?
Chief Revenue Officer Rohit Gupta says more brands will join even while the Tokyo Olympics are on. One of the problems companies face is that many have already committed money for the Indian Premier League, the remainder of which is scheduled from September. This leaves brands with a high cost commitment.
BUSINESS
Maharashtra Cyber cracks the whip on Thop TV for copyright violation of Viacom18’s content
The accused was found to have created a standalone pirated application, through which he stole content using its inbuilt API (Application Programming Interface).
BUSINESS
IPL 14 retires hurt for now, but why are fantasy sports platforms not feeling any pain?
Vinit Godara, Co-Founder and CEO, MyTeam11, has the answer. “IPL is always a seasonal affair. While it does draw in a sudden jump in user engagement, it is only for a couple of months. For the rest of the year, the platform is dependent on other international events to keep users engaged,” he says.
BUSINESS
India's ad spends to grow over 10% to reach $9 billion this year: Report
According to the report, TV continues to be the most popular media in India, with a leading 40.9 percent share of spend that shows resilience despite the pandemic and a 7.7 percent growth compared to 2020 spend.
BUSINESS
Netflix, Zee5 scale up original content to drive growth in paid subscriptions
Viewers may get to choose from as many as 500 original titles on streaming services this year, more than double the number of titles in 2020
BUSINESS
India's media and entertainment to grow at 10% CAGR by 2025 backed by TV advertising
One of the biggest contributors to this growth will be television advertising which in 2021 will grow at 8.6 percent in 2021. And it is set to become the fourth largest market globally.
BUSINESS
Catch-22 for film industry: Movies ready for release but no theatres open for them
Big-budget or star-studded films are waiting for a theatrical release but cinema halls, despite getting permission to restart in certain markets, haven't reopened yet as restarting for one film may not be viable without any certainty around the line-up after that.
BUSINESS
Viacom18 takes big bet, to stream Bigg Boss on Voot before TV premiere
The move marks a significant shift in the OTT space in India, but the key to its success lies in being able to generate more revenue.
