CORONAVIRUS
Down with COVID-19, film industry eyes release of two Bollywood films for revival
Veteran producer Anand Pandit said that despite the pressure due to the pandemic he waited for a theatrical release for 'Chehre'.
BUSINESS
Indians binge on OTT content in times of COVID-19; subscriptions to grow 1.6 times in 2021
In 2020, the number of subscriptions for video on-demand platforms reached 57 million, according to a report by Media Partners Asia. By the end of this year, the number of video OTT subscriptions will reach 89 million, it said.
BUSINESS
Tokyo Olympics clocked 69 million viewers, 5.8 billion viewing minutes in opening week on TV
Assam/North East topped the list with an overall share of 27.7 percent followed by a distant second Maharashtra/Goa with 11.5 percent share in the overall TV viewership for the 2020 Olympics.
BUSINESS
Bigg Boss gets 8 sponsors on Voot: Are brand partnerships the next big thing for OTTs?
According to Sadhvi Dhawan, Group Media Director at Blink Digital, a digital ad agency, branded content has massive potential to establish a baseline, and also has 59 percent of higher recall value.
BUSINESS
TV sees over 850 new advertisers in July, e-commerce records highest ad volumes
Overall, 2,153 advertisers and 3,558 brands were actively advertising on television, resulting in a total of 145 million seconds of ad volumes.
BUSINESS
Maharashtra unlock: Extra time to workout is good news for gyms
Gym owners are enthused by the state government's move to allow them to operate until 10 p.m., because evening slots make a huge contribution to their business, but full recovery is still some time away because the upcoming festive season is usually a lean period for gyms.
BUSINESS
A handball league to premiere soon, will it sustain?
The first season will have six teams and the first team will be rolled out by the end of August. And by November all the teams will be closed. So far, along with corporates, Bollywood celebrities have also shown interest.
BUSINESS
Not so fine dine: Maharashtra extends restaurant timings but conditions apply
Restaurants in Maharashtra will be allowed to open up 10 p.m. from August 15, provided their staff has been fully vaccinated, but owners of eateries say this requirement will force many of them to shut down because most workers are still not eligible for the second jab.
BUSINESS
COVID-19 blues: Maharashtra allows malls to reopen but with many riders
Malls have been allowed to function up to 10 pm on the condition that all staff and visitors should be fully vaccinated, which is a challenge and mall owners say that the state’s decision is a mixed blessing.
BUSINESS
Covid-19 chaos: Occupancies remain restricted but film exhibitors say the show must go on
Hollywood and regional-language films have drawn people to cinema halls but business will boom only after big-ticket Hindi movies are released, which will happen only after theatres are allowed to reopen in Maharashtra, the major market.
BUSINESS
Endorsement Game | From hockey to wrestling, Indian Olympic stars attract more advertisers
From hockey, wrestling, badminton, boxing, weight lifting to javelin throw, Indian athletes scored historic wins at the 2020 Olympics. And this is not going unnoticed by brands.
BUSINESS
SonyLIV witnesses 3X increase in viewership, thanks to Tokyo Olympics, India's tour of Sri Lanka
Along with viewers, SonyLIV also saw strong traction from advertisers.
BUSINESS
Neeraj Chopra to bag more endorsement deals after gold at Tokyo Olympics
The sports arm of JSW Group, JSW Sports that manages the portfolio of Neeraj Chopra, is already seeing many brands approaching them to associate with the athlete.
BUSINESS
PV Sindhu to send notices to 15 firms for using her name, pictures in ads
While many brands term this as moment marketing, it is considered unethical on the brand's front to leverage an athlete's name without consent or contract.
BUSINESS
Zee reports 23% decline in domestic ad revenue in Q1 FY22 despite original shows
While the domestic ad revenues were lower by 22.7 percent for Zee in the quarter ended June 30, 2021, the impact on ad revenues was lower as compared to Q1FY21 when the decline was 66.1 percent year-on-year.
BUSINESS
Eurosport India gets John Abraham onboard to woo more viewers; but has Discovery’s bet paid off?
The actor's association with the channel will help attract more viewers, says Head of Eurosport India Vijay Rajput.
BUSINESS
Tokyo Olympics | Will Ravi Dahiya's silver medal bring back advertiser interest in wrestling?
Brand experts think that Dahiya will see advertisers take note of him like they did after star wrestler Sushil Kumar had brought home a silver at the London Olympics in 2012.
BUSINESS
PVR launches new premium property in Gurugram but other luxury formats put on hold
Out of the total 846 screens, around 11 percent or 98 screens are premium.
BUSINESS
Olympics advertising | Tokyo 2021 a bigger draw than Rio 2016 for Indian brands
More brands are advertising in the Olympic broadcasts this year as live international sports coverage is a rarity, and experts say there will be ‘revenge growth’ in ad revenue from big international tournaments.
BUSINESS
After scripting history in Tokyo Olympics, hockey players to hog limelight in brand world: Experts
The men's hockey team even before winning the bronze medal was seeing interest from advertisers.
BUSINESS
Cryptocurrency exchange Bitbns to offer crypto SIPs to Indian Tokyo Olympic medalists
The Indian Olympic medalists will be entitled to open cryptocurrency SIPs’ worth lakhs on the exchange.
BUSINESS
Ad regulator ASCI registers 100 complaints in a month against influencers flouting guidelines
Many complaints are about social media posts that look promotional but the influencer makes no disclosure about the content being sponsored by a brand. The ad regulator also uses artificial intelligence to detect violation of its guidelines
BUSINESS
PV Sindhu to bag two brand deals, endorsement fees to double after bronze win at Tokyo Olympics
Sindhu who currently is endorsing nine to 10 brands is looking at adding few more to her endorsement kitty.
BUSINESS
National sports hockey gets advertisers’ attention as teams make a mark in Tokyo Olympics
While the talks are still going on with brands, everyone's waiting for the semifinal match which is scheduled for August 4 where the Indian women's hockey team will be pitted against Argentina.
