Lenovo eyes top spot in Indian PC market

Terming India as a "super important market", Chinese tech giant Lenovo said it is making efforts on grabbing the top position in India over the next few years.

The company, which is lining up products across price points targetted at segments like gamers and young professionals in the country, ranked third with 16.1 percent share in the PC market after HP (28.4 percent) and Dell (22.2 percent) in the June quarter.

According to research firm IDC, Lenovo had 16.1 percent share in the said quarter.

"While the market has been flat, we continue to grow.

Going ahead, we want to be the number one and that would mean we grab share from others. We have grown from some 7-8 percent share in 2010 to 16 percent now," Lenovo India Head and Executive Director Consumer, online and e-commerce, Rajesh Thadani told PTI.

He added that the company is aggressively expanding its retail presence and bringing new products to the Indian market.

According to IDC, 2.14 million PC units were shipped in the April-June 2016 quarter. While this translates into a quarter-on-quarter growth of 7.2 percent, the shipment declined 2.2 percent year-on-year from April-June 2015 period.

Lenovo today announced a new lineup of products powered by the latest seventh generation of Intel processors with features like full HD display, quick charge and superior graphics capabilities.

Priced between Rs 17,490 and Rs 1,28,090, the range includes notebooks, 2-in-1s and a gaming laptop.

"The new series consists of lighter, faster and more powerful devices that combine technical prowess and striking design to redefine the computing experience. It will further strengthen our focus on offering innovative technology to customers," Thadani said.

Lenovo has also introduced a new scheme for customers, offering customers up to three years of accidental damage protection (ADP) and three years of additional warranty at no extra cost on purchase of select models.

All the laptops will come with McAfee Live Safe Suite, an application suite that provides protection of data, identity, and privacy on multiple devices across various platforms.