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Jul 12, 2012, 08.54 PM IST
Complaints against nine out of 14 advertisements, including those of Brooke Bond Red Label Natural Care, TataSky and Nikon camera, were upheld for violation of code of conduct in May, advertising industry watchdog ASCI said today.
Advertising Standards Council of India (ASCI) further said its Consumer Complaints Council (CCC) found that complaints against five TV advertisements were unsubstantiated.
In the case of Brooke Bond Red Label Natural Care, ASCI said it had received complaint that the advertisement claimed "drinking three cups" of the brand's tea help "enhance one's immunity", while giving protection from "cold, cough and flu".
"The CCC concluded that the claims that Brooke Bond Red Label Natural Care 'helps to protect you and your family from cold, cough and flu', and 'drinking three cups daily helps enhance one's immunity', were not substantiated adequately," ASCI said in a statement.
In case of Tata Sky, ASCI said it had received a complaint against the company stating that "Cable is just a Dabba" in a print advertisement.
"The CCC concluded that 'by referring the Cable set-top boxes as dabba', the advertisement unfairly denigrates other products," it said, adding the complaint was upheld.
ASCI further said the CCI had upheld a complaint against Nikon camera's TV commercial for violation of The Performing Animals Registration Rules 2001.
The TV commercial required permission from the Animal Welfare Board of India (AWBI) for the use of birds in advertisement or films. In the application by Nikon, permission was asked for four sparrows to be shown in their natural habitat with a girl playing and passing through.
"In reality, the birds turned out to be cockatiels which are being used as toys by the girl and perch on her shoulders among other things. The CCC concluded that as the requisite permission was not received from the AWBI to shoot cockatiels in the TVC," ASCI said.
During May, the CCC also received complaints against five television commercials. The complaints were received against the advertisement of Midas Care's Clean & Dry cream; Sprite Cold drink; Emami's Fair & Handsome for Men; Gillette Mach 3 and Extra Strong Axe.
"However, as these advertisements did not contravene ASCI's codes or guidelines, the complaints were not upheld," ASCI said.
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