Japan Airlines offers free domestic flights in 2025 to curb overtourism and promote offbeat destinations

Japan Airlines Tackles Overtourism with Free Domestic Flights for International Visitors (Image: Canva)

The rise in international visitors to Japan shows no signs of slowing down. In 2024 alone, the country welcomed 36.9 million tourists—a 47.1% increase from the previous year. Unsurprisingly, the majority made their way to Tokyo, Kyoto, and Osaka—beloved cities with global appeal. But this growing popularity has come at a cost. Infrastructure is under strain, local communities feel overwhelmed, and the overall travel experience—for both tourists and residents—has started to suffer.

In response, Japan Airlines (JAL) has introduced a thoughtful new program to ease pressure on these major hubs. Starting September 2024, international travelers flying to Japan on a round-trip JAL ticket will be eligible for a free one-way domestic flight to over 60 destinations across the country. This is not a marketing stunt. It’s a smart, practical effort to encourage wider exploration and ease congestion in Japan’s most-visited cities.

An Invitation to the Forgotten Corners

Japan’s smaller towns and rural areas—many of which face declining populations—have much to offer. From the windy shores of Niigata to the green mountains of Miyazaki, these places provide rich, memorable experiences that rival anything found in the big cities. Thanks to JAL’s new program, they may finally receive the attention they deserve.

Miyazaki, Japan (Image: Canva)

Travelers flying into Haneda (HND) or Narita (NRT) can connect, at no extra cost, to cities such as Sapporo, Fukuoka, or Naha, provided the domestic leg is booked with the international itinerary. The offer is available to visitors from countries including India, the United States, Canada, Australia, Singapore, Thailand, and Vietnam, among others.

More Than a Cost-Saving Measure
Even travelers who don’t qualify for the free flight can still benefit. Both JAL and ANA offer heavily discounted fares for international tourists:

• JAL Japan Explorer Pass
• ANA Discover Japan Fare

• Tokyo to Osaka: ¥7,700 one-way (compared to a round-trip bullet train ticket of ~¥28,800)
• Tokyo to Fukuoka: under two hours by plane, versus 5.5 hours by train

Who Can Use the Free Flight Offer?

The free flight initiative is available to travelers from India, the U.S., Canada, Mexico, Thailand, Singapore, Indonesia, Australia, Vietnam, New Zealand, China, Taiwan, and the Philippines. To qualify, travelers must:

• Reside outside Japan
• Book both their international and domestic flights with JAL as part of the same itinerary
• Reserve the domestic flight at least three days before departure

Fly Free Within Japan: JAL’s New Offer Lets Tourists Escape the Crowds and Discover Hidden Gems (Image: Canva)

A Thoughtful Shift Toward Sustainable Travel

This move is part of a broader push to make tourism in Japan more sustainable. In collaboration with regional authorities and hotel groups like Hoshino Resorts, airlines are encouraging visitors to look beyond the well-trodden paths and explore areas rich in culture but light on crowds.

For travelers, this means easier logistics, fewer costs, and the chance to discover a different side of Japan—one rooted in local traditions, quiet towns, and natural beauty.

This isn’t just a travel deal. It’s a gentle, strategic nudge toward more balanced tourism. And it shows that Japan, as a host nation, remains committed to welcoming visitors—wisely and responsibly.