Intel shifts gears, set to bring its GPUs to cars for AI-driven experiences

Intel GPUs

Intel has showcased its first discrete graphics processing unit (dGPU), the Intel Arc Graphics for Automotive. In a press release, Intel said that its entry into automotive discrete GPUs addresses growing demand for compute power in increasingly sophisticated vehicle cockpits.

Intel said that the product will be commercially deployed in vehicles as soon as 2025.

What features will GPUs bring to cars?

With the new GPUs, there will be Intel-powered voice, camera and gesture recognition tech that will transform vehicles into mobile hubs. Furthermore, cars will

have the capacity to run high-demand AAA gaming titles simultaneously while running AI PC rich applications for smart mobile working.With powerful AI algorithms learning driver preferences, automakers can offer a highly personalised experience, adapting cockpit settings without voice commands.

Intel also said that automakers can turn the vehicle into a mobile office and entertainment hub with immersive 4K displays, multiscreen setups and advanced 3D interfaces.

Automakers can now design a single vehicle platform that scales across trim levels. Entry and mid-level models can leverage the Intel SDV SoC, while higher-end vehicles can benefit from the added horsepower of the dGPU for even more premium features.

"Intel’s strategy is to bring the power of AI into devices of every size and shape, and we’re thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry,” said Jack Weast, vice president and general manager of Intel Automotive.

The company has been facing a lot of heat as Nvidia has marched ahead in the AI race with its GPUs. As Manya s 15,000 employees have been laid off by the company. The automotive sector gives Intel the opportunity to expand its offerings and diversify.