Festive season sales drive growth in Indian PC market as HP, Lenovo lead: Report

Indian PC market

India’s traditional PC market, which includes desktops, notebooks, and workstations, shipped 4.49 million units in the third quarter of 2024 (3Q24). This marked a slight year-over-year (YoY) increase of 0.1%, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker.

As per the IDC report, desktops saw an 8.1% YoY decline, while notebooks and workstations recorded growth of 2.8% and 2.4% YoY, respectively. Sales during online festivals boosted demand for premium notebooks priced above $1,000, which grew 7.6% YoY.

The consumer segment experienced a 2.9% YoY decline. Despite discounts on e-tail platforms, demand was less aggressive compared to the previous year, claims the report. The commercial segment grew 4.4% YoY, and the enterprise segment rose 9.6% YoY.

Top 5 players in the Indian PC market

HP led the market with a 29% share. It had the highest share in both commercial (34.3%) and consumer (24.8%) segments. HP shipped 1.05 million notebooks in 3Q24, with its enterprise segment growing 30.2% YoY and consumer notebook sales increasing during festive sales.

Lenovo was second with a 17.3% market share. Enterprise orders and strong performance in the small and medium business (SMB) segment helped Lenovo secure a 20.3% share in the commercial segment. It also saw 3% YoY growth in the consumer segment, aided by gaming notebooks and e-tail sales.

Dell held a 14.6% share, ranking second in the commercial segment with 20.8% share and 4.7% YoY growth. However, it saw a 5.4% YoY decline in the consumer segment due to limited participation in e-tail sales.

Acer tied with Dell at 14.6% market share. It grew 26.2% YoY, driven by education projects and enterprise orders. It led the commercial desktop category with a 30.2% share and saw a 38% YoY rise in consumer segment shipments through e-tail sales.

Asus ranked fifth with a 9.7% share, recording a 22.3% YoY decline due to lower inventory levels. The Taiwan-based electronics giant held a 16.2% share in the consumer segment and grew 5.5% YoY in the commercial segment.

Navkendar Singh, associate vice president, devices research, IDC India, South Asia & ANZ said, “The Commercial PC Market in India is on the recovery path as enterprises have slowly started refreshing their IT devices. The IT/ITES buying has kickstarted and is expected to pick up momentum in CY2025. Meanwhile, the growing adoption of PCs for gaming and content creation coupled with the increasing focus on AI features and tools in PCs are expected to drive the consumer segment in 4Q24 and CY2025, thereby facilitating it to close off 2024 and 2025 in green.”