Emami is a leading FMCG company engaged in manufacturing and marketing of personal care and health care products. Over 300 diverse products, includes power brands like Navratna, Brooplus, Fair and Handsome, Zandu Balm and Kesh King. Acquired Zandu pharmaceuticals, Crème 21 and Dermicool. It is well known for its aggressive marketing powered by celebrity endorsements. Emami has one of the highest spend on advertisement and publicity as compared to peers at around 18 percent of revenues.
first published: Nov 22, 2023 10:02 am
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