This investment banker quit her job to become a YouTuber. She now makes over Rs 8 crore pa

Nischa Shah makes videos on personal finance and has a spending tracker available to buy to help others gain control over their money. (Image credit: @Nischa Shah/Instagram)

Nischa Shah worked as an investment banker for a decade in London before she finally decided to quit her six-figure investment banking job and become a full-time content creator on YouTube. She was an associate director at Crédit Agricole in 2022, earning more than $256,000 (about Rs 2 crore a year). But Shah was not satisfied with her career.

“It was about nine years into the corporate journey where I had this revelation that this isn’t fulfilling me, it’s not really challenging me, and it’s not intellectually stimulating,” she told CNBC Make It. “I wanted to find a way to help other people whilst getting paid for it and what I was doing in banking was helping corporations, sovereign governments.”

Shah then decided to tap into her strengths. She had a passion for personal finance and making complex information accessible to everyone. Once she had even helped her parents avoid a tax bill of around £40,000 (about Rs 43 lakh) after their accountant missed some key information.

“Just having a knowledge in personal finance can have such a huge impact on the money that’s going into your pocket,” Shah told the publication.

Shah started dabbling with making YouTube videos about personal finance and self-development in December 2021 — and now has over 1 million subscribers on YouTube. Moreover, between May 2023 and May 2024, she earned more than Rs 8 crore from YouTube, CNBC Make It reported.

This success led her to quit her investment banking job at 29.

Now, she makes videos on personal finance and has a spending tracker available to buy to help others gain control over their money. Speaking to The Sun, Shah said that she has no regrets about turning back on her six-figure role.

"My income (isn't) directly tied to the hours I work (anymore), but rather, to the impact I make, which is liberating," she told the publication.