This Indian favourite emerged as the most shopped clothing item on Flipkart in 2023

Saree became the most shopped clothing item on Flipkart.

Flipkart has unveiled its FlipTrends 2023 Report, sharing insights into the evolving landscape of online shopping in the country. The report is derived from the behaviours and preferences of over 500 million registered users. Amidst the festive fervour, the report unveils that the saree - a timeless symbol of elegance - has claimed the spotlight as the most shopped clothing item on Flipkart in 2023.

Sarees overtook oversized and unisex fashion wear to be crowned as the most shopped clothing item. Women's clothing across ethnic, contemporary, and western wear remained at the top of shopping lists.

Cities like Trivandrum, Patna, Lucknow, Ludhiana, Varanasi, Ernakulam, Guwahati, Cuttack, Medinipur, and Bankura emerged as top-tier shopping destinations.

Here are a few more shopping trends on Flipkart:

Baby care:

Flipkart witnessed a significant boom in babycare and infant formula products, with a 100% growth in infant formula and a 50% increase in premium skincare baby products in 2023. The purchase of gift cards soared, with a 40% growth in third-party brand gift cards, particularly in categories like gold and diamond jewellery and gaming.

Grooming:

Grooming and self-care took centre stage, with premium styling products experiencing a 3X growth over 2022. Face care products, especially those with glycolic acid and salicylic acid, emerged as the most sought-after items, followed by hair care and body care products.

Fitness and Lifestyle:

Staying fit became a priority, reflected in the popularity of cycles as the most shopped product under the fitness category. The hybrid working generation showed a keen interest in tech gadgets, with wireless or bullet headphones leading the list.

Tech and Entertainment:

Flipkart also witnessed a surge in demand for premium laptops, with a 3.2X growth, and a 100% increase in tablet demand in 2023. Action and adventure cameras experienced a 4X growth, possibly fuelled by the growing interest in outdoor activities and the expanding universe of content creation and social media opportunities.

Shoppers spent an average of 7 hours on the platform and over 41 million new customers joined Flipkart's user base until November 2023.