Magicpin CEO Anshoo Sharma goes out on bike to deliver food on New Year's Eve

Magicpin CEO Anshoo Sharma was accompanied by enterprise business CXO Naman Mawandia, enterprise and food delivery business director Suyash Jaiswal, sales and dining out, AVP, Vinod Jain, Enterprise business director Indrajit Nair, and finance AVP Tarun Kumar. (Image credit: Magicpin/X)

The CEO of hyperlocal e-commerce firm Magicpin, Anshoo Sharma, went out to deliver food on bikes in Delhi NCR, Mumbai, and Bengaluru on New Year's Eve. He was accompanied by other members of the company's top management.

"It's the busiest night of the year, and our leadership will hustle on the ground with our delivery partners. While some operate from the warmth of cosy offices and war rooms; we will end and start our year meeting our customers. Looking forward to the hustle and rush this New Year’s Eve and distributing smiles all the way from 2024 to 2025," Magicpin wrote on X.

Its the busiest night of the year, and our Leadership will hustle on ground with our delivery partnersWhile some operate from the warmth of cozy offices and war rooms; we will End and Start our Year meeting our customers.Looking forward to hustle and rush this New Years pic.twitter.com/fLXnpTK100
magicpin (@mymagicpin) December 31, 2024

The photos posted by the company featured Sharma, enterprise business CXO Naman Mawandia, enterprise and food delivery business director Suyash Jaiswal, sales and dining out, AVP, Vinod Jain, Enterprise business director Indrajit Nair, and finance AVP Tarun Kumar.

The company recently forayed into quick commerce for food delivery with the launch of its magicNow brand which will work for over 2,000 food brands and 1,000 merchants. magicNOW is leveraging the service of Magicpin's logistic aggregator vertical -- Velocity.

Under Velocity, Magicpin acts as an aggregator of its third-party logistics partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp etc for the supply backend, consolidating all 3PL services under one umbrella for brands and its sellers.

(With inputs from PTI)