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COVID-19 impact: Content creation has been tricky but influencers are thinking out of the box

For a million views, a YouTuber can charge Rs 5-6 lakh while another may charge Rs 15-20 lakh. That's because of the kind of depth they have with the audience

June 22, 2020 / 09:56 AM IST

During the novel coronavirus, or COVID-19, pandemic when television and films have done little in terms of offering fresh content due to the lockdown, digital content creators and influencers have been thinking out of the box to create content despite staying at home.

Travel blogger, vlogger, Tanya Khanijow, who has a travel channel on YouTube, said creating content has been a tricky business for her in current times. “I haven’t been travelling for the last few months, so the first challenge was to come to terms with the fact that I can’t travel. Second was shifting focus from what you did to creating something that is more creative. Third has been keeping up the motivation for content creation while at home,” she said.

For Khanijow, the good thing was that she had a lot of ready content around travel. “So, at least for Youtube, I had videos that was left over after my travel and I have been focusing on releasing that. I have started doing a lot of vlogs like workout routine or how I create content.”