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Paper Boat: Giving traditional Indian beverages a makeover!

Hector Beverages introduced its first Tzinga energy drink three years ago plans to guzzle a significant chunk of India‘s Rs 25,000 crore packaged beverage market. It is hoping to do this on the back of Paperboat, brand of ethnic Indian drink. Young Turks caught up with Neeraj Kakkar and his team.

first published: Dec 23, 2014 10:20 pm

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