Ashneer Grover announces his memoir ‘Doglapan’: ‘Read to get clarity in life’

BharatPe founder Ashneer Grover. (ashneer.grover/Instagram)

Ashneer Grover, former BharatPe founder and Shark Tank India judge, has announced his memoir, which set to release next month.

The book is named Doglapan (double standards), in a nod to Grover's repeated use of the word on the sets of Shark Tank. The book tells "hard truths" about start-ups and life.

"After reading this book, you will either completely quit your job or you will continue to only be in jobs your whole life," Grover tweeted on November 11. "At least, you won't be stuck in the middle."

He said the book will offer readers "absolute clarity" on life.

Is kitab padhne ke baad ya to aap ek dum apni naukri chhod doge ya fir zindagi bhar naukri hi karoge. At least beech mein nahi phase rahoge.

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To get absolute clarity in life - read my incredible life story ! Order your copy of ‘Doglapan’ now on Amazon.https://t.co/snrfbhGRE5 pic.twitter.com/rNhTld8mWr

— Ashneer Grover (@Ashneer_Grover) November 10, 2022

The book will be out on December 26 but is available for pre-ordering on Amazon.

According to the author, it is quite sought after.

Doglapan - #1 Best Seller on Amazon !

So overnight my autobiography has become #1 Best Seller. And SOLD OUT as well !! I’ve scampered to print more copies - get yours before my publisher hits their max capacity. #ashneergroverhttps://t.co/5snJJpIjFr

— Ashneer Grover (@Ashneer_Grover) November 11, 2022

The book will cover Grover's journey from being a young boy growing up in Delhi to becoming a household name in the country.

"This is the unfettered story of Ashneer Grover-the favourite and misunderstood poster boy of Start-up India," the book's blurb read. "Controversy, media spotlight, garrulous social media chatter descend, making it difficult to distinguish fact from fiction."

Grover had a bitter exit from BharatPe earlier this year, following  accusations of financial irregularities.

Grover had publicly sparred with BharatPe's board over accusations that he and his family committed fraud to fund their lavish lifestyles.

"I am appalled at the personal nature of the company’s statement, but not surprised," he had told Moneycontrol in March. "It comes from a position of personal hatred and low thinking."

Grover had accused BharatPe CEO Suhail Sameer of siding with investors to remove him from the company.

Before BharatPe, Ashneer Grover had been associated with grocery delivery startup Grofers (now Blinkit).

Grover is now reported to be working to set up another start-up. He had hinted at the new project on his birthday in June.

"Today I turn 40," Grover had said. "Some will say I’ve lived a full life and experienced more things than most. Created value for generations. Time to disrupt another sector. It’s time for the Third Unicorn."