Leica Camera in partnership with Amazon launches three new models in India

Answer: Land Camera

Amazon India has announced an exclusive partnership with Leica Camera through which the high-end camera brand based in Germany will offer its range exclusively on Amazon.in.

Camera enthusiasts across the country will be able to get access to Leica’s cutting-edge technology cameras.

Headquartered in Wetzlar, Germany, Leica Camera will initially launch three camera models on Amazon.in - D-lux, V-lux and Sofort models - with prices ranging from Rs 25,000 to Rs 90,000. Customers will also be able to purchase high quality Leica binoculars and camera accessories on the website.

Speaking about the collaboration, Sunil Kaul, Managing Director - Asia Pacific, Leica Camera, said: “The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country.”

Commenting on the launch, Nadeem Karbhari, Category Leader - Consumer Electronics, Amazon India said, “Leica Camera is iconic in the world of photography with enthusiasts cherishing their hand-crafted masterpieces. We are delighted to be the partner of choice for Leica Camera in India and are excited to offer their products exclusively on Amazon.in.”

As part of the launch, Amazon.in is also offering no-cost EMIs from most leading banks for customers. These products are also available for Prime customers.